Change your shirt. Change the world.

I am indebted to Beer City for this shirt, which I uncovered in a bin at Goodwill. My favorite item of theirs is a tote bag that proclaims “I’m from Milwaukee and that’s not funny.” It’s not funny because it’s true!

A few years ago I met the founder, Rick Keppler. He’s the kind of guy who if he accidentally finds himself in the wrong room, he convinces everyone else that they’re in the wrong room. He did that in school, and I wrote about it here.

You can also follow Beer City’s twitter feed here.

$1 of the sale of this shirt is donated to the River Revitalization Foundation to restore urban river trails and waterways.