The beauty business is a fast-expanding market, with growing competition. It is possible to fade into the background and have your beauty business lose customers if you are not consistent with your beauty business marketing. However, if you play your cards right, you can match the demand for beauty goods and services and run a highly successful business. Here are 5 key tips on how to market your beauty business:
1. Research into the Market That You are Trying to Target
One of the first things you have to do when marketing your beauty business is understand who it is that you are directing your marketing at. If you skip this step, your marketing may not target the right audience, leading to less engagement in your business. Research your targeted audience – know what social media platforms they use, what they like, dislike, and are attracted to, and how they are most effectively connected with. Generate hypothetical customer profiles – give the hypothetical customers names, ages, hobbies, and interests, based off your existing customers. This will be incredibly useful when establishing your marketing. You will be able to look at the potential customer profiles and gain a better understanding of what your real customers want and need.
Once you understand all of these factors, you can start building a brand and effectively marketing yourself at the correct audience.
2. Create a Brand and Be Consistent With It
When marketing your beauty business, you must make yourself recognisable and distinctive. This is done through branding. You must give your business a professional and clean appearance – have a set colour scheme for consistency and recognisability, and have a clean, easy to remember logo. This will help make your beauty business memorable for both potential new customers and returning customers, and establish yourself as a trustworthy and professional establishment. Without clear branding, your beauty business will not be as memorable and will potentially be eclipsed by your competition.
3. Make Your Booking Schedule Available Online
One of the key reasons you will be improving the marketing of your business is to gain more customers. If you are providing beauty services, you should make your schedule available online, letting potential customers know when they can book in for an appointment. You should at least have the schedule available on your website, as this is likely to be the place where your customers would go to book. However, you should also aim to also have your scheduling information available on social media platforms.
Social media is fast becoming the place where most people absorb information. Having your schedule available here follows this trend and fits in with the rest of your marketing strategy. You can even set up a link that can be texted to customers when they request to book, making it an easier process for you both.
4. Have a Mailing List – Establish Regular Direct Contact With Customers
As a business, you want to make sure that you maintain regular contact with your customers in order to keep them returning to buy your products and services. A good way to do this is to set up a mailing list. You can send out an email once a week to your customers advertising new products or deals and announcing any news you may have. You can guarantee that a large percentage of your customers will see this email, and be at least reminded of your services, if not encouraged to make purchases.
You must make sure that your emails that are sent out to mailing lists are well designed. They should include your beauty business logo, fit with the colour scheme established in your branding, and have clear, easy to understand information. Include vital information such as your schedule so they know when you are available for bookings if you provide in person services. If you are selling products, make sure that you announce any new products.
5. Use a Beauty and Aesthetics Marketing Agency
Sometimes managing all of these different aspects of business marketing can be overwhelming and distract you from providing your quality products and services. To avoid this, it is advised that you use a beauty and aesthetics marketing agency to assist you. They can work alongside you to provide expert marketing for your business and improve customer experience, ultimately resulting in an increase in traffic to your beauty business. This allows you to give your full attention to the standards of your products and services without the stress of marketing negatively affecting you. A beauty and aesthetics marketing agency will have the experience in marketing that you may be lacking – they will know what types of advertising will suit your business best, and what branding is appropriate. They will guide your business to the best marketing possible.