When your business owns a YouTube channel, it’s tempting to dive in and start producing videos without much of an idea of what you want to do or how you want to do it. But without a video marketing plan, you’re setting yourself up for failure before you even begin shooting your first video!
With just under 1 billion monthly users, YouTube has quickly become the second largest search engine on the planet – right behind Google! If you’re not harnessing the power of this free platform to market your business, you are definitely missing out on one of the best ways to get your brand seen by people from all over the world. In this guide, I’m going to show you how to create a YouTube marketing plan that will get your business more views and customers, without costing you an arm and a leg or turning your brand into something completely unrecognizable!
Define Goals
Before you start creating content, it is important to clearly define your goals to the best marketing agencies in Melbourne you hired. This will help you stay on track and ensure that you are reaching the objectives that you set out to accomplish. Below are a few questions to get you started:
- What type of business am I running?
- What is my company’s mission? – Who is my target audience?
- What do I want people to think about when they hear about me or see my brand?
- How do I want them to feel about me or our products/services?
- What social platforms should we use for marketing purposes? – What kind of content will resonate with our customers?
- Do we need to create original videos, or can we just repurpose existing videos from other sources (e.g., TV ads)?
- Which types of video formats should we be using? Text vs video vs photo slideshows)
- Do I have enough resources (e.g., staff time) available to produce quality content on a regular basis?
Brainstorm Ideas
Brainstorming is a great way to come up with new ideas. The more you brainstorm, the better chance you have of coming up with an idea that will work. It’s also a good way to keep your creativity flowing and to find out what interests you. Plus, it’ll show your boss or teacher that you are really thinking about the assignment!
Here are some things to think about when brainstorming:
- What topics do I like? What is my expertise?
- What am I passionate about?
- Who would I want to target (e.g., teenagers)?
- Where would I be comfortable making videos (e.g., studio setting)?
- Who might watch my videos (e.g., parents)?
- How would I feel comfortable making these videos?
- Would I need assistance from someone else in order to make the video content (i.e., actors, models)?
- What is my budget for this project?
Create Content
Once you’ve figured out what type of content to create, it’s time to actually start making videos. This is where many content creators get stuck. Luckily, there are a few easy ways you can make videos without breaking the bank.
You can use your phone or any other camera device with video capabilities to record yourself talking or doing something interesting. Filming on an iPhone is a great option if you don’t want to spend money on a new camera. The only downside is that the footage may not look as professional and clear as footage from some other types of cameras; however, it will still be presentable and good enough for most purposes.