Branding is becoming more common in the world, and it is treated as the next level of your business. In the beginning, it starts with smaller things, and slowly as you progress, you should start making your name on the market in the form of a brand.
However, not all brands are successful because they do not follow branding standards. Brand standards include all the guidelines and rules that you need to follow when you start branding yourself.
Why are Branding Standards so important?
When you set strict guidelines for your branding, it will be easier for both you and your colleagues to work together. When everyone knows what the goal of the brand is and how everyone can work together to make a great mix that will achieve your goal, then everything will go easier.
That is the whole point of creating guidelines for branding, to more closely determine the ultimate goal of all those who work on it. Also, what can help new colleagues get used to the whole story are documented branding standards.
It is also crucial for customers because the customer will respect your company more when you have a well-organized branding. The customer will always buy from a good brand that has an organized logo, knows how to communicate nicely with consumers, and looks nice, than from some random site that doesn’t have it all.
Now that you know why it is essential to have branding guidelines, we will single out the most critical branding standards to see if your brand is up to those standards. Without further ado, let’s begin:
- Specification of colors and fonts
The easiest thing, but not unimportant, is to determine which fonts and colors you will use when creating your logo, email, social networks, etc. Here you will create a narrow picture of who you are and what you represent.
You also need to more closely define all the RGB and HEX colors of your palette. You can use two pallets if you need to, but it is not necessary. It is most commonly used to enhance marketing material.
Just as important as it is to determine the colors, it is essential to decide on which fonts you will use. Usually, people use 2-3 fonts and choose more closely when they use uppercase and lowercase, the font size, and its color.
Experiment depending on what your goal is, whether you want seriousness or fun. Customize everything to your site you are creating, and you will not have any problems. If you are unsure what to do, go ahead and visit the Boumgrafik creative agency, and they will help you brand your ideas in no time.
- Conversation
The written presentation of your brand is just as crucial as a pictorial presentation. How you communicate as a brand with your consumers will affect how much your brand will progress in further work.
It is very important to create a written image of your brand and to tell its whole story. The marketing material you use, your slogan, and the brand’s voice will be crucial to your consumers.
Successful brands say that a maximum of 4-5 sentences people can remember and actively pass them on. That is the goal for your customers to respect your slogans and pass them on to other people.
This raises awareness of your brand and becomes more popular. Think carefully about whether your written sources are ongoing, and we move on to the next thing.
- Defining the logo
We left the most important thing for the end, and that is your logo. Your logo is a visual image of your brand and the whole business, so it must have strict guidelines for the company to be successful.
It is necessary to have predetermined rules about the dimensions of the image in the logo, the dimensions of the margins, the style in which it is drawn, whether the text will be mixed with the image, etc.
Also, no one should have access to customizing your logo. It should be protected by copyright so that no one can abuse it.