If you are planning a tech start-up, this is an exciting time and with so much to arrange, it is easy to overlook something important that could have a negative impact on your launch. Of course, you will be outsourcing a lot of your processes and keeping track can be a challenge, which is one of the reasons we created this tech start-up checklist.
- Business Plan – The very first thing to do is compile a comprehensive digital marketing plan that covers every aspect of the venture and this will be your Bible, so to speak. The plan would include a brief overview, initial start-up costs and a detailed marketing plan that shows how you will reach your target audience and when you think the plan is complete, ask a business guru to take a look.
- Funding – With the best will in the world, your business idea will remain firmly in the realm of the imagination without money. Crunch the numbers, add 15% and you have the minimum capital required to get the venture off the ground. If need be, take out a short-term business start-up loan and spread the repayments over a couple of years.
- SEO – You probably know that without SEO, you are almost certainly going to end up as an ‘also ran’, such is the importance of optimising your website for search engines. This can generate a high volume of web traffic, which means more sales and with ongoing service, your monthly sales records will be smashed. Joining forces with the best digital marketing agency in Thailand is a wise move at the very outset as this ensures you have a strong online presence.
- Essential Web Services – A single provider can handle URL acquisition, web design, hosting and construction, plus they will administer the site on your behalf. If you don’t have the time to be a webmaster, this is the best option and they handle cyber-security as well. Payment gateways need to be set up, offering the customer a diverse range of online payment options, which should include all major credit cards, PayPal and Bitcoin.
- Organisation Flow Chart – It is important to designate tasks and responsibilities to ensure that your business processes are smooth and efficient. If you have to hire people, freelancing means you have no real liability and there are app developers who are eager for a new project. If you have yet to migrate to the cloud, click here.
- Risk Management – As the business owner, it is your job to minimise risk to the enterprise, which means taking out public liability insurance and making sure the business is fully legal. Stock and vehicles should be insured and let’s not forget real estate insurance. Click here for a guide to doing business in Thailand.
- Strong Online Presence – There are no shortcuts to generating a name in the industry, yet a leading SEO agency will help you to create a strong brand that customers quickly identify with. Whether you sell yoga clothing or fix leaking roofs, your local community needs to be aware of your existence and an SEO agency can achieve a lot.
Some might say that now is not the right time to launch a new business, yet fortune favours the brave and if you have covered every aspect of the venture, there’s every reason to expect a level of success.