Many webmasters think that backlinks are a thing of the past. In reality, though, it’s still one of the top criteria for Google which helps the engine decide whether to trust your website or not.
So, if you’ve never checked your backlink profile, it’s high time to do so.
You may find surprising evidence on why the site isn’t going any higher in the ranking or why so few people read your blog.
Let’s dive into this roundup of 6 reasons why analyzing and improving your profile is a must-do for every website owner.
1: Backlinks Aid Faster Indexing
Search engines take time to recognize your website. Its’ spiders crawl all the time, and the sooner they find you, the better. Several backlinks on credible sources will open you the doors to quick indexing as soon as you fill your source with some great content.
This is given you have good links, of course. There are many criteria, and depending on your website and goals, ones are more important than the others. By the way, the-daily.buzz puts it amazingly in their article about the ways every webmaster can use to choose only the best backlinks.
2: Backlinks Result in Improved Ranking
Which website would you consider using for informational updates:
- One with 5 backlinks;
- One with 250+ backlinks.
We would go for the second one because it’s more recommended by other blogs and services. Google goes for that type as well. Of course, when your website is new, there’s no way to get 250 links a day. Besides, you shouldn’t do it, because it’s suspicious.
Unless you’ve been mentioned by Oprah, the chances of getting famous overnight in the online world are slim. So, get those links at a steady pace, but don’t stop on the first 100.
Improve your website, create high-quality, useful content, add media items, and interact with readers. As a result, you’ll get more backlinks and a higher ranking with the help of Linkbox.
3: No Penalties from Google
Bad links may get you a penalty from Google. Spam websites, those with poor ratings actually bring your source down a lot. And the search engine sees that those are clearly paid poor links. As a result, your project may be penalized.
That’s why you have to think about your backlink profile beforehand. And if you notice any spam site linking to you, remove or disavow it. If there’s no option of removal, add all poor links to a disavow file and use Google Disavow Tool to remove the connection.
And then, get good backlinks.
The best way to get such links is through article distribution websites. These are third-party sources that post articles on all kinds of topics. They are universal for any project because you can write an article about organic baby products or heavy metal music bands and still fit there.
4: Your Reputation Depends on Them
To keep your reputation as high as you can, choose press release service that has the same level you’re striving for. Such an introduction will get you more traffic, and Google will see that you’re a reputable source with high-quality content.
And this is one of the most important things for the search engine when it comes to ranking a website.
5: Your Credibility Also Depends on Them
Being a credible source has to be one of your highest priorities. Links are one of the best ways to make sure everyone knows that. We’re sure you know the website is great, but to tell your potential readers about that, you need a third party.
And a fourth party, and so on.
By getting links from high-rank websites, you stand up as an authority, as someone who that amazing, popular site looks up to. So, it’s worth analyzing your backlink profile and making conclusions, cleaning bad links, and investing time, effort, and sometimes money in good ones.
6: Backlinks Drive Traffic to Your Website
High-quality links on relevant websites cater to a similar target audience that you have. People will get interested in your content and come back to read about it, subscribe to newsletters, and even buy products and services.
One of the best tactics to prove you’re worth their time is to make someone recommend you “to a friend”.
This is how backlinking works. And we recommend you to be there for this benefit of simple recommendation.
A Summary
Link building is still one of the most effective ways to improve your reputation and get more leads. Neglecting your profile or thinking “No one will see that bad link on a spammy website” is a huge mistake. You know why? Because Google will see it.
Clean the history, remove bad links, get some good ones, and you’ll see a surge in credibility and ranking, and soon enough, in traffic as well!