Marketing is a very complex process, but we all somehow understand its essence: to convey the product to the user with the benefit of the company. What is the main problem when planning an app marketing strategy? Most often it is a limited budget. Someone believes that it is almost impossible to market your product without having a big amount of money. This is wrong. Not all developers are born millionaires, and there are examples of successful applications in the App Store, the creators of which developed the product without serious financial support.
It doesn’t mean that you are guaranteed to achieve success without having any money at all, although this option is also possible. The bottom line is that the mobile app development industry has grown, developed, and evolved. New different tools were developed. So let’s discuss how you can attract the attention of potential users even before the release of your new product with the help of a fractional marketing consultant or by yourself.
1.Create a press kit for your application. With a certain probability, your activity will attract press, blogs and other media of various formats to your project. If this happens, then do not stop them from telling you about it. You better help them. Create a press kit that the person who writes about you can use.
This kit should include several things: your logo, that can be easily remembered not be confused with other applications, visual attractive examples of the interface (screenshots), giving a clear understanding of the concept, product benefits and, of course, the tasks it solves; an effective description and idea of the product; link to your website, which will become an additional vector directing people to your application in the App Store in the future; a teaser video of your product, as effective and descriptive as your description.
2.Create a website. At the beginning. it can be a website with just two or three pages, which contains all the information about your coming product. Yes, you’re more likely to receive the downloads directly from the App Store, but people look for apps in search engines as well. Consider the concept of the website carefully. All posted information should be brief and clear. A person should understand in a few seconds how lucky he is that he stumbled upon your development. Create a catchy slogan for your application.
3.Keywords. You should be attentive while choosing the keywords by which your app will be displayed in the App Store. For some unknown reason, many treat this part of product promotion rather superficially, which ultimately does not allow those who use keyword searches to find you. Look for your competitors, find the most successful among them, look at the words they use. Think all this beforehand and include these words in your website.
4.Teaser. It can be created as a video, or in another way that can get a person to subscribe to receive the news about the release of your product. This teaser should be on your website too. If you can get users interested, then by release you will already have a small army of guaranteed users eager to download.
5.Blog and social media. Create a blog that links to your website. Blogs are indexed by Google, people will search and find in your development a potential savior to solve the problems they have. The topics discussed in your blog should be related to your product. On social media you have to create communities and groups where you can post information about release, updates, etc. It’s a great platform for feedback from your users in the future.