Did you know that consumers are 12 times more likely to watch animated content than read about it? In fact, this increase in engagement is known to produce 80% higher conversion than comparable content.
What’s more, is that these statistics aren’t just limited to your social media channels and landing pages. Logo animation is one of the easiest and most impactful ways to develop a positive brand identity and skyrocket your sales.
If you’ve been wondering if it’s time to animate your logo, you’ve come to the right place. Read on to discover the distinct benefits of an animated logo and why you should include this business video content in your marketing strategy.
What Is an Animated Logo?
Simply put, logo animation is any movement attached to a logo that can capture your viewer’s attention and make your logo more memorable.
A prime example of this is the short little clip that takes place at the start of each Pixar movie (you know the one). By simply adding a bit of motion or movement to your logo, you can completely change the impact of your brand in a matter of seconds.
Here’s how.
Stronger First Impression
An animated logo is far more interesting for your viewers to watch, causing them to stop and take notice rather than scrolling by. By capturing attention and engaging your viewers, you’ll have more of a chance at forming a positive first impression.
Since your logo is a key ingredient in branding and memorability, this heightened first impression will go a long way to form an emotional connection and encourage brand loyalty.
Higher Brand Awareness
With customers stopping and taking the time to drink in your logo, you can bet that your brand awareness will skyrocket.
Again, by reducing the number of eyes that simply scroll past your logo without a second thought, your logo will gain valuable exposure. And of course, no one can resist sharing a brand that they are utterly impressed by with their friends and family.
Better Story-Telling
Having trouble relating your logo to what you do? An animated logo gives you a chance to form a more accurate brand identity by telling your story.
This story could be the element that wins your consumer’s hearts and encourages loyal buy-in!
How to Use an Animated Logo
Wondering where to use your animated logo? Because video is so integrated on digital platforms there’s no limit to the exposure your logo animation can gain you.
From your website to your social channels, we recommend plugging your new and improved animated logo anywhere your motionless logo may have starred.
How do you go about making the change to animate your logo? Check out this easy and effective logo design maker to add animation and impact to your logo in no time.
Animate Your Logo
Now that you know the benefits of an animated logo and where to use it, you can use this simple tool to your advantage. Animate your logo today to experience the distinct benefits for yourself and maximize your impact online.
Want more tips and tricks for your business success? Check out our other articles for all the business news and hacks you need for the year ahead.