Whether you’re riding a cab or driving a personal car from work, you’ve probably come across multiple billboards. Billboard advertisements have a potential ROI of up to 497%. Moreover, the industry is gaining popularity and will grow at a 10% annual rate throughout 2021.
However, many businesses owners still wonder how digital billboard advertising can help boost their business. Some think that the costs are too high for long-term sustainability.
So, what are the top benefits of billboard advertising near me? Are they really worth your time and investment? Find out more by reading below.
1. Billboard Advertising Near Me Always Work
The biggest advantage of billboard advertising is that consumers will always see your brand message. Whether they intend to buy or not, they’ll know that your business exists.
In social media advertising, consumers have the option to personalize what they want to see. Moreover, some skip ads that seem irrelevant to them. Consumers can’t avoid staring at your catchy ads while going about their business when it comes to billboards.
2. Choose a Customized Location
The good thing with billboards is that you can place them anywhere. For instance, you can choose s strategic location near your business premises. You can also target busy freeway exits or intersections. Here, motorists slow down and will likely view your billboard ad.
Alternatively, you can opt for mobile billboard advertising. Your brand message changes locations with peak hours. This option can significantly save your billboard advertising costs because you only pay premium rates for peak hours.
3. Reach a Variety of Customers
When it comes to digital billboard advertising, you don’t spend time and resources identifying target audiences. If your billboard runs on a busy freeway exit, you’ll reach people from diverse backgrounds and demographics.
In other words, this mode of advertising brings the customers to you. They get impressed by the brand message and come to look for your online or physical store.
4. Strengthen Brand Awareness
Although billboard advertising near me doesn’t prompt customers to respond to your ad, it’s a powerful way of building brand awareness. As you see billboards several times, other consumers also do and remember the brand message it conveys.
Generally, billboards are catchy and will attract consumers who never imagined buying from your brand before. This means the consumer will stick with the brand message until the day they need your product or services.
Even better, mobile billboard advertising allows you to run programmatic advertising campaigns. You only meet the billboard advertising cost for ads delivered to the right audience at a specific location.
5. Advertise Your Business 24/7
How much do you think it will cost you to run a 24/7 ad on mainstream media? The expenses are unimaginable. If you opt for radio and TV, your ad only plays a few times a day. For magazine and newspaper ads, they won’t even reach the targeted audience unless they are keen.
On the other hand, billboard advertising powers your ad campaigns 24/7 without going overboard in terms of cost. With this repeated exposure, consumers will even see your ad twice a day if they frequent that location.
Billboard Advertising Yields a Positive ROI
As you can see, there are many benefits of leveraging billboard advertising near me services. Moreover, most companies charge relatively affordable billboard advertising prices for small businesses. You’ll always score a service that matches your budget.
Read other articles on this site for more insider tips into mobile billboard advertising.