When planning an event that involves the art of making multiple projectors work together in order to give a wow effect there are many techniques to choose from.
One of the important and worth noting techniques among them is projection mapping.
What is Projection Mapping?
Projection-Mapping which is also called 3D mapping or Video mapping helps in giving a captivating experience from a static object.
This mapping technique helps in turning irregularly shaped objects into a surface suitable for displaying for video projection. This technique is used by artists to add an extra dimension to a static object creating a video which when combined with audio gives an audio visual narrative.
Tools Used:
Tools that are essential for projection mapping are a series of powerful projectors and software that can map coordinates of the object to the projectors. And this software aligns all the projections together to control the hardware.
If creators have to design more complex projection mapping shows it can be achieved by using 3D models into the software.
Projection-Mapping Software:
Some of the best projection mapping software that is available to choose from include
● Lightform
● MadMapper
● Resolume
● HeavyM
The projection mapping service averagely costs about 10000$ per minute of 3D video content.
Reasons to use Projection Mapping in the market:
As explained before, projection mappingwill give an immersive experience to the audience. It grabs the attention of the audience in a unified way and builds strong brand experiences.
The main reasons why projection mapping can be used as a marketing tool includes
● This method can build awareness of the brand in a very exciting manner.
● This will help the audience to get engaged with the brand and the brand motto.
● This will leave a lasting impression on the audience who sees audio-video visuals even after the presentation is done.
● This can help in reaching people on social media as well.
Few examples of creative projection mapping:
There are few head-turning projection mapping examples that can make any brand stand out because of its creativity. Those examples include:
● Projection mapping ON THE ICE.
● Projection mapping ON THE PLATE
● Projection mapping ON A CUBE
● Projection mapping ON A SCULPTURE
● Projection mapping ON A MOVING MODEL
Technique USED:
Mapping will be mainly of two types. When the projection maps flat services like walls, floor, and ceiling they will be in 2D, and when the projection maps curved, cornered, or irregular services they will be in 3D.
To get a seamless effect, edge blending is required in mapping. Instead of the following time-consuming task like geometry correction and bending of multiple projectors on a complex surface, it is better to use an automated camera projection alignment system for both initial calibration and recalibration.
Conclusion:
If projection mapping is used in a creative and skilled way, that will make more memorable impressions as a digital canvas. In the early 00’s video projection mapping became famous and has been used by many largest brands in the world for their marketing.