PPC is often used to generate sales and get more visitors from the targeted audience sector. Researches show that visitors who come through ad clicks are nearly 50% more likely to purchase from the site than organic visitors.
Due to the pandemic, which lasted for nearly two years, PPC strategies changed drastically. As a result, businesses are now opting for PPC (pay-per-click) advertisements to gain more momentum and better business prospects in Birmingham.
So, what is changing in 2022? Here are a few possible trends from experts-
Responsive Ads will Grow Larger
As everything is becoming more responsive, so are the advertisements. Responsive advertisements are versatile and allow organizations to design with what the audience needs to see.
RSA (Responsive Screen Ads) come with unique taglines and headlines. Google’s algorithm helps to create these unique headlines that can result in better traffic.
Moreover, RSAs are mobile and app-friendly, thus giving more outreach than regular PPC advertisements. However, these are also visually pleasing, which results in challenging the sales funnel. Hence, RSAs will dominate the PPC sector this year.
Various and Formats for Better Results
With so many platforms opening scopes for advertisements, brands are keen to experiment with different ad formats. Not just simple video advertisements on Youtube or Facebook, there are so many other formats businesses can utilize. Postcards, audio ads, and even TV commercials are being combined.
Combining multiple formats helps to channel the sales funnel in different stages from the first to last stage; it also allows businesses to connect with audiences from a wide range of demographics using multiple platforms. It also helps them to get an edge over their competitors with a wholesome PPC strategy.
Even reputed experts from PPC Agency Birmingham combine almost every ad format from different platforms for better consumer awareness and sales.
Video Advertisements will be more in-thing
Like previous years, a video advertisement will be an integral part of PPC campaigns. Not convinced? Here are some stats for your reference-
The user spends more than 80% of their screen time watching videos on different sites. Video advertisements increase nearly 139% of brand engagement, resulting in better conversion rates(more than 80%).
Hence, it is clear that videos can help a brand reach its targeted audience through different sites and social media platforms. Therefore, advertisements will be a trendsetter with different videos like musicals, regular advertisements, influencer videos, and even Tik Tok videos.
Videos Optimized for Voice Search
More people will switch to voice search for instant results. In 2022, video advertisements will be created by keeping voice search in mind. As voice search-related sales will hit the $30 billion mark, more companies are coming forward in this case. It also helps brands to reach people who may have special needs and use voice search.
Pearl Lemon, a notable PPC Agency Birmingham, is known to create customized PPC services for different organizations and businesses for their local and even international audiences.
Conclusion
So, if your brand is trying to get more sales and better business prospects, check out these PPC trends now. This upcoming decade will be a visual bonanza with more advertisements that lead to traffic and better audience engagement with many more emerging trends.