The internet presents a grueling playing field. And given the competitive nature of the online world, it’s only natural that you would want to stand out, hopefully for all the right reasons. In short, there’s more that goes into establishing a striking online presence.
If you plan to set up a fitness website for clients who want to buff themselves up, you must include various core elements. After all, visitors to your site will undoubtedly have particular expectations that you need to meet. That means you need to have your target users in mind when designing your website.
For starters, the websites fitness center web design can help you play your cards right. Meanwhile, here are some of the core elements of a fitness website:
- Contact Information
How can your audience connect with you if you don’t provide the relevant location and contact information? Any establishment- not just online or brick-and-mortar gyms or fitness facilities- needs to include such information on its website.
Provide as much relevant information as possible so that your audience can easily contact you or learn about your services. Also include a description of your business and other nitty-gritty such as hours of operation, email address, and a clickable phone number.
You can also speed things up by integrating live-chat software into your site. Such an app lets prospective clients know you’re available to attend to their needs or field questions.
- Testimonials and Reviews
Are you aware that most customers believe that reviews are at par with personal recommendations? Simply put, online reviews largely influence consumers’ purchase decisions. When prospective clients consider signing up for fitness classes, they are more likely to check reviews of your enterprise to establish if it will be an ideal fit.
Reviews and testimonials often provide social proof, allowing prospective customers to garner information from existing clients. That way, they can make informed choices.
- Membership Portal
Make your fitness website as functional as possible by including a member management portal. Such a portal lets new and existing members update their details, book sessions, or manage their membership without your input.
A convenient platform streamlines operations and offers users control over their membership. Still, such a portal allows members to keep track of their progress as they can book or cancel sessions and check out the schedule- reducing no-shows in the process.
- User-friendly Interface
A poorly designed website can easily drive away potential clients. Research suggests that up to 75% of customers judge a business’s credibility based on the quality of its websites. This is a stark indication that your website needs a responsive design. A professionally designed website stands out, thereby creating a good first impression that may attract potential clients.
Responsiveness includes the websites’ load time, as a slow or cluttered website tends to turn visitors away. Still, keep your content organized for easier navigation, which would, in turn, enhance the overall user experience. Also, ensure your site is mobile-friendly, as most people access online content via their smartphones nowadays. Some of the features you can include are:
- Social media integration
- A search bar
- Payment button
- Ever-Fresh Content
One of the ways to keep your content relevant is by ensuring it’s informative and fresh. While at it, include high-quality visuals such as before and after images. Authentic visuals can help your website rank higher by showcasing what you can deliver.
Such visuals can also act as referrals. Don’t just promise- show verifiable results that prospective clients can pick up on and perhaps sign up for your services.
Consider featuring your content in the website’s blog section. Along the same lines, regularly update your content so that your site doesn’t appear to be stuck in time. Fresh content that piques your visitors’ interest is an open secret. You can also incorporate videos and podcasts into your site to provide variety.
- A Call to Action (CTA)
Your website’s core function is to convert leads or prospects into customers. Do your site’s visitors understand your expectations once they’ve learned about your fitness services?
Grab the opportunity to nudge prospects through your sales funnel by including calls to action buttons throughout your website. Be creative in the process, as there’s no one-size-fits-all approach to incorporating CTAs into your content.
For instance, you can encourage prospects to try out one of your fitness programs for free before signing up. Generally, your blog’s content, marketing copy, and website design can be instrumental in shaping your marketing strategy through CTAs.
While this may not be an exhaustive list of what you need to include, it paints a picture of the core elements you need to have down pat. But, hiring a professional website designer eliminates guesswork and ensures you get off to a good start. Consider teaming up with a pro so your website can snag a front-row seat, even in a crowded space.