In the marketing world, businesses that seek success must devise innovative ways to stand out from the competition. If you’re an entrepreneur, you need to understand that your brand is competing for the attention of customers with many other companies—so you need to find a way to connect with your target customers.
Although many companies may have overlooked branded badges, they happen to be highly effective tools that can give a significant boost to your marketing campaigns. They are small customisable accessories but have a myriad of creative uses that can help to elevate a company’s marketing strategy to greater heights.
Below are some of the creative ways in which companies can use branded badges in their marketing campaigns:
As giveaways during trade events
Trade events offer excellent networking opportunities and are often a good chance for companies to make lasting impressions on their clients, associates and other stakeholders. The good news is that branded badges can be effective tools to make a great impression at these events.
When your company gives out personalised branded badges featuring your company’s name, logo and marketing message to the attendees at these events, you help them remember your brand. Also, customised badges are excellent conversation starters.
As customer gifts
With the growth of e-Commerce, customer loyalty has become hard to win, yet it’s priceless. This means that you should make some effort to show your appreciation to your customers for their support. You can do this by sending them surprise gifts of branded badges alongside the merchandise they have bought. While the gift may seem like a small gesture, it can go a long way to build a strong and lasting bond with your clientele.
A gift of a custom-made badge to a customer can make them feel a personal connection to your brand when they receive it. The badge is a tangible reminder that the customer is part of your community, and this strengthens their loyalty to your brand and increases the chances of them becoming repeat customers. Also, the badges can act as a conversation piece in the customers’ daily lives resulting in opportunities for word-of-mouth marketing.
As employee rewards
Happy employees can play a significant role by being your brand’s ambassadors. Therefore, you can try to win your employee’s loyalty and appreciate their hard work by rewarding them. A branded badge is a small and simple gift that you can give your employees. When you recognise and reward your staff for their diligence, you boost their morale and motivate them so they can endeavour to represent your brand and company with pride.
You can create custom recognition badges for your employees such as “Top Sales Performer” or “Employee of the Month” so that when they wear them, they will feel appreciated. Also, such badges will help employees showcase their achievements to their colleagues, and encourage a positive and competitive workplace. Thus, gifting custom badges to employees is a win-win strategy that increases employee engagement and indirectly helps to promote your brand in and out of your company.
Conclusion
Branded badges can be strong promotional tools, and you should never underestimate their impact as you plan your marketing campaigns. You can use them as giveaways during trade events, as customer gifts, and as employee rewards, just to mention a few ways you can use these tools.