Although 2023 was a hectic year for sure, the beginning of 2024 brought some stability to the arbitrage sphere. As an affiliate, it is important to consider various factors, including the global situation.
The nutra vertical is a stable and evergreen category, consisting of products that remain popular among consumers regardless of external circumstances. However, there have been some changes in the nutra vertical. It is worth familiarising yourself with these changes in order to work effectively in nutra verticals.
Types of verticals in arbitrage
A vertical is a group of offers that share certain similarities. It is typically used to attract traffic or promote a specific type of product. There are numerous verticals available for affiliates, ranging from casinos to finance.
While there is no clear classification, any niche that grows to a large volume can be considered a vertical or fall into its category. However, some of the most well-known verticals that affiliates often work with include:
- Nutra (beauty and health).
Refers to a group of products in the health and beauty sector. Products are developed to maintain well-being or self-care. Goods of this category are very popular, so when working, you need to have the skills to handle this flow of offers. Vertical is considered evergreen, because people are always trying to find a miracle remedy that will help to get rid of health and image problems.
- Finance.
One of the popular verticals that is also rather mainstream. The problem of the target audience is the lack of funds and money, and the perpetual craving to have more finances than they do now. Leads will actively apply for loans, credit cards and the flow will always go on regardless of the season. It is quite easy for affiliates to work with the vertical because the target audience is quite broad. Payments are made for applying for credit cards and loans.
- Dating.
This vertical mainly includes web resources, mobile applications, which are aimed at any interaction between the sexes. The problem is a lack of communication, of relations. Payments may be conducted as a result of a rather broad list of performed actions: for installation, registration via a resource where only a valid email is required.
- Applications.
The vertical includes various applications, programmes and online games. When operating, it is worth being aware that in this vertical the form of payouts is somewhat different. Payouts can be achieved by any level of player and the conditions vary from game to game.
- Gambling.
Gambling usually refers to a vertical that includes casino games. The target audience includes solvent players, so considerable amounts of money are spent in the vertical. Affiliates should constantly look for new ways to promote, because not all sites want to advertise casinos.
- Sweepstakes.
Sweepstakes are contests that offer participants the chance to win valuable prizes and gifts. To enter an online sweepstake, simply fill out a form or provide your contact details. Vertical operates on the CPL payment model, which means payment is made per targeted action.
Nutra vertical in 2024
Working in the nutra vertical has become increasingly challenging due to heightened competition in the past year. However, despite this, the vertical remains in demand and can still generate a stable income. It is crucial to stay up to date with the changes that have taken place and what is relevant now.
Driving complications are observed across at least two metrics:
- Financial. Tests of one drive or another are starting to require more and more funds, leading to the prevalence of teams.
- Communication complexity. Today, it is important to have a holistic approach, meaning all marketing materials need to be linked together.
When discussing ROI, it is decreasing for classic geos, but the competition for Tier-1 is consistently high. Latin America continues to attract a large number of affiliates, resulting in a loss of audience. In our work, we should focus on acquiring new offers that will interest consumers.
The current trends emphasise the need to expand into both affluent and developing countries. In the first case, if the population has issues with cardiovascular disease and diabetes, it is worth selecting offers that can address these problems. In the case of impoverished and developing countries, such as Bangladesh or Central Africa, the emphasis should be on anti-infection products and miracle cures that will help get rid of all diseases. This is relevant for all countries with traditional societies and weak healthcare systems.
We should not forget about the evergreen solution — weight loss and beauty products. These products will remain in high demand. When dealing with such offers, it is important to develop the funnel effectively, and the target audience will be easily reached.
TerraLeads in the nutra vertical.
TerraLeads is a trustworthy nutra advertiser that has been operating since 2017. It grants its affiliates only the best conditions and offers in the field of health and beauty. The affiliate network’s product portfolio contains over 3000 offers, including 100 unique offers not found elsewhere.
Affiliates interested in nutra arbitrage with TerraLeads should consider partnering with them for several reasons:
- Stable, high payouts. CPA network makes payouts daily, and due to the absence of an intermediary between the partner and TerraLeads the rate of payouts is rather high.
- Landing pages. The landing pages in the affiliate network have been moderated and are ready to be implemented.
- In-house call-centre. In each geo there are call centres with native speakers who help to lead the customer to the order placement.
- Marketing materials. TerraLeads offers its partners a set of tools and materials to optimise their work.
- Technical support. In case of questions or problems, managers will provide consultancy.
TerraLeads is suitable for affiliate marketers who want to develop in affiliate marketing and receive decent earnings.
To conclude
Nutra vertical is considered to be one of the most stable verticals. Despite the tense global environment, the demand for health and beauty products remains consistently high. Nutra vertical products are always in demand and so is the opportunity to make money from these products.
When selecting tools and consumables to attract arbitrage, it is critical to properly evaluate opportunities in source selection, funnel development and geo-selection. Nutra can still bring good profits if you adapt your work to the modern market.
Nutra vertical traffic arbitrage remains an important industry that requires constant analysis and adaptation to change, but it also offers numerous opportunities for a successful business.