Brand is what makes a generic product, different, unique, and desirable in front of a possible lead, or customer’s eyes. A t-shirt will just be a t-shirt until it has Nike’s Tag on it. I mean, it is still a t-shirt, but Nike’s tag has made it much more valuable.
Nike, Adidas, Reebok, Sony, Lenovo, and many others, now what we know as brands weṣre once businesses, but their success has made them household names as brands.
This is the power of right branding. There is a lot you need to do when it comes to establishing a strong brand name and, in this think-piece, we will discuss the top few. Note that these are really small things and yet very impactful.
1. Learn from Established Brands
Never take advice from someone who hasn’t done it himself. The established businesses in the industry once were in the exact same place as you are in now and must have done something right that led to their growth. Make notes of the strategies they implemented and then think about how you can make it better.
2. Don’t try being someone else
Being inspired is one thing but trying to live their story is another. Remember, Google is Google for a reason. Likewise, you want to be you for a reason. Find that reason. Don’t try to adapt to your competitors’ reasons because that had led to huge losses in the past.
3. Create your buyer persona
Most brands fail because of a faulty buyer persona. They are unable to visualize their ideal customer and thus all their marketing attempts appear too broad to make an impact. To prevent the damage, make sure to know your targeted customers well enough. Right from their buying behavior, average income, average spend to their daily needs.
4. Not being specific
Remember, you cannot cater to the needs of everyone in society. Similarly, you cannot cater to all the needs of your prospects. That’s just not how it works. So, don’t try to do everything for everyone. Instead, be more specific in your utility and offerings.
5. Emphasis on Logo Designing
Nike is known for its signature Tick and Apple is known for its half-eaten apple emblem. Do you think if their logos weren’t so catchy, they would be where they are now? No, right. So, even you need to get professional help for logo designing so that they can help you represent your brand story visually.
6. Create an ideal slogan
A positive, unique, catchy, and passionate slogan for your brand will help you go the extra mile to convince your customer. When we speak of Nike, our minds instantly echo “Just Do it”.
An essence of positivity and sportsmanship enters your mind – all of that just by the power of three words. However, make sure your slogan isn’t too long, and you seek experts’ help to craft it.
7. Market Research should be on point
The way you will portray your brand in front of your audience has a lot to do with your market research. It is always better to capitalize on the Viral trends, making your product relevant to your current audience.
8. Design a digital business card
Business cards play a very important role in creating a unique identity. But the same old traditional paper cards will be lost in the crowd. So instead, leverage technology and use a digital business card. They also help you share all the relevant details about your business at the time of making contact.
9. Your brand personality must be unique
Just like a human, your brand also has a personality that can be determined by your Unique Selling Propositions (USPs), if you have any, or by your Market Research. But make sure it is vividly visible so that your prospects are not left confused.
10. Establish a Unique Business Culture
Business culture is made with a lot of things – your work environment, brand beliefs, brand ethics and so much more. So, make sure your employees are in good health, you empower them with what is right, recognize, and reward them for their efforts. Apart from that, if you have certain beliefs, make sure you and your organization stand for it.
Branding your business is important, but what is even more important is to invest your branding efforts in the right manner. So, keep these 9 points and mind and believe in your instinct. Your gut often says what your mind cannot.