We live in an era where everyone has raved about digital marketing. Businesses often use many ways to market their business and one of the best ways used in email marketing. Email marketing is the best way of marketing a business can use. The reason behind this is that the email list one built is forever. It never vanishes as people never change their email addresses. They may change their phone, but the email address remains the same.
There are many problems a company faces during their online marketing, or we can say an email marketing journey. One of the major problems they face is email deliverability. It is often said that your email is not of any use if they cannot reach the inbox of the receiver. If your business also faces any such problem of imperfect delivery of your email, then you have landed the right page. For better deliverability, use email verification/validation tools. There are many bulk email verification providers out there. Click here to read the complete comparison between top invalid email checker tools.
Here we will give you some of the best tips that you must use to increase your email deliverability. You never know which strategy may work for you and bring changes to your business.
Get a Domain Registered for email activities
If you are a marketer who uses email marketing very often, you must use the option for sure. You must register a sub-domain and use it only for your activities of email. Yes, you must feel crazy about why you should register a sub-domain, especially for your emails, but it is important. The sub-domain, when attached to the email, will be visible to the audience. When they notice the activity of the sub-domain, then slowly, they will gain trust.
When the trust is built, they will move the emails you send to the inbox, improving your email deliverability issue.
Prime your IP address
The IP address rating of your email is very important if you are into the email marketing business. To build this rating, you need to make various efforts. The first thing you need to do is start sending the email marketing campaign emails is a small number. In this way, you will be able to track that to whom you have sent the emails and they have opened it or not. Never send messages to the people who are inactive and do not see their emails.
Gradually you need to start sending emails to more numbers of people who will see your emails. It will lead to an increase in your IP rating, and your email deliverability will also increase.
Sender policy framing
A sender policy is an important factor you must frame if you want your reputation to stay intact. So, you need to take care of the fact that you frame a policy as a sender for your receiver. It will maintain a legitimate image of your email address, and the emails you send will never move to the spam box.
Keep an eye on your reputation
Every email address formed has its own sender’s reputation. The score depends on the type of emails you draft and sends to your receivers. If you use words like a sale or easy money in your email, your sender score will automatically decrease. Due to this, the mail you will send will not make up to the inbox of the receiver.
So, you need to keep a check on your sender score by sending properly drafted emails. If you have a better good score, then your address will have good email deliverability.
Follow a schedule
The broadcast activity schedule you follow also affects your score. You must have noticed that your spam emails have a sending schedule that is abrupt and inconsistent. You require a consistent schedule of sending your emails if you want a good score for your email address. Always set a time according to the statistics of your viewers. Set the time at which most of the viewers are active.
For example, if 90% of your viewers are active during 6-7 pm, then you must send your email at that time only.
Use an opt-in option for the receiver
If you have noticed an email you have received from a new user; you will find an option of opt-in. The opt-in means that if you want to see the mails from this sender, select yes otherwise, no. If a sender follows this method, the audience will see its mail and never spam it.
If a sender is sending the emails without the receiver’s permission, then the chances of a person spamming that mail are very high. If the spamming report of your mail is high, then your email deliverability will decrease. So, it is advised to keep the option of opt-in for your receivers always.
Check your email frequency
An email is a free source of communication that you can use, but it doesn’t mean that you overuse it. Overusing a source will never be a good option. Just imagine if you receive a total of 20 emails from a person in a day. You will get irritated by the person and surely block the updates from them. If you don’t want something like this to happen with your email, you need to check the numbers of emails you send.
The number should be so that the person starts to crave an update from you, and as they receive it, they check it and reply to you. This way, your email deliverability will also boost up.
Try to send personalized emails
If you send an email that is specially personalized by the name of the person you are sending, then the chance of opening will increase. As the email will open in more numbers, the mail will move to the inbox section, and you will receive an unbelievable response.
Conclusion
These are the best strategies you need to apply to your email marketing strategies to increase your email deliverability. You will soon notice that the people responding and opening to your emails will increase, which will lead to the success of your email marketing campaign.