Link building is one of the key aspects of search engine optimization. Though there are several practices and malpractices deployed by professionals, there is no denying that white hat linking is the only right way to do it.
What Is White Hat Link Building?
White hat link building refers to the set of techniques and tricks you deploy to make your content rank higher on a search engine.
As opposed to the much frowned upon and questionable black hat SEO techniques which are almost always penalized by search engines such as Google, white hat link building is all about achieving desired results through positive and acceptable techniques.
White hat SEO allows you to grow your traffic organically while following the rules set by Google. In short, it refers to the ethical way of gaining traction to your website or online business.
In comparison to devious techniques, white hat link building may be slow but is definitely longer lasting and stable.
Best White Hat Link Building Strategies
Here are some ways that will help you create white hat links for your business.
Creating Quality Content Is Going to Take You Far
No matter what SEO techniques you deploy, they need to be foregrounded on solid, original and informative content.
Remember, if you are putting out bad content not even the best white hat SEO strategies can turn things around for you.
Mobile Optimization Is Crucial
It is a known fact that over 50% of internet searches are conducted via mobile phones. You have to therefore optimize your site or business for mobile browsing.
This refers to optimizing pictures, page loading speed and any infographics or videos you may use to complement your content with.
Build an Online Network
Having a strong, robust network online may help you find people who could promote your content widely.
Commenting and engaging with others on forums, online groups and other social media groups may do better than you can imagine.
Directory Submission May Do You Good
Although considered a slightly older approach to link building, directory submission still has proven benefits, especially in the early stages of growing your business.
Guest Blogging
Writing guest blogs for other websites, or buying guest posts will help you win support and appreciation from others. This is also a certified way of ethical link building.
Advantages of White Hat Link Building
If done rightly, white hat linking may help you build credibility in your area of work.
Here are a few ways it can help you grow your business.
Driving Traffic to Your Business
White hat linking can boost traffic to your website, grow brand awareness and help you grow organically.
Build Strong Reputation
Using white hat SEO techniques will give you a good reputation among your peers. Not giving in to the temptation of resorting to shady techniques is likely to help you reap rich dividends in the end.
Sustainable Investment
White hat link building is good from an investment point of view as you would not have to worry about getting sanctions or penalties from Google. You can simply have a marketing strategy that organically grows your tribe.