Line sheets are the first thing that any retailer wants to look at before starting to develop business relations with you. For this reason, you need to make your line sheet more effective and attractive to grab the attention of your potential buyers and step ahead to developing your own business in the market.
So how to make a line sheet more attractive? Here are simple 6 steps that you need to follow to create a line sheet for our business.
Step#1: Header
The first thing you need to do to create a line sheet most attractive is to make a nice header on each page. The title should contain the name and logo of your brand displayed.
Step#2: Organization of Images
The next thing you have to do is to make sure that you organize your product images in rows and group them into relevant categories as you move along your line sheet.
Make sure to add some clear images in our line sheet so that your buyer will find it easier to figure out what products you are selling.
Step#4: Create or Gather Information
After that, you have added some clear and crisp images of your products on the pages of your line sheets. You need to gather now the information that you want to add as the description to your pictures. You can also create your information provided that these are relevant to the services you are providing.
Your description can include the following things:
- Product name
- SKU or item number
- Wholesale price for your products
- Suggested retail price
- Minimum orders limit
- Any variants like size, color, etc.
Note: To make your line sheet look professional, try to add each item’s information in the same sequence and order; it will be more apparent to merchandisers to look out for what they are searching for. Also, it will keep you at ease to figure out any missing item.
Step#5: Promotion
After that, you have made sure that all the things in your sheet are right in place; you should now think of merchandising strategy that you will use to promote your products.
Although the line sheets are supposed to be as minimal as possible, adding some unique strategy will help you grow your business even further. For this, you can use banners or symbols to highlight some unique features about your products while organizing them.
You can do the following things, for example:
- Place “new item” or “best-selling” under the item that you want to promote.
- Use some special little banner at the corner to highlight some benefitting or unique features about your product. These banners may include; best-sellers, environmentally friendly, new items, or fair trade, etc.
- Make few versions of similar line sheets to highlight some critical products/items to reach a diverse audience.
- You can also play with colors, styles as well as language to attract your buyer.
Note: Avoid adding too many details to your line sheet
Step#6: Add Additional Information
Adding some additional purchasing information might help you in grabbing the attention of your potential buyers. You can add the payment terms and instructions, contact details, shipping options, customer services, or even the shipping timings as well.