Google agencies have the skills needed to harness the data and analytics offered by the search engine and use these in creating an overall marketing strategy that suits your brand’s ultimate goals.
To make the most of your brand’s marketing and advertising budget, you need the resources and skills of a Google agency. With the 2.3 billion search results worldwide that Google delivers every second, the world’s largest and most successful search engine represents an immense opportunity for brands to increase their reach visibility both regionally and internationally.
But successfully negotiating the world of Google Ads takes expertise and experience. A Google agency can help you navigate the myriad facets of the Google Ads platform. They can also design, write, and produce impactful and relevant ads that show your products and services to their best advantage and help you conserve your budget at the same time.
Intimidating Array of Ad Choices
Google has been offering its ad platform for many years. In that time, they have continued to add to the choices available in ad styles, formats, and target options. But knowing which of these ad parameters is right for your products and services relies on the use of data. And this where a Google agency excels.
Google supplies data on every product that has been sold since they first began their ad platform. But making sense of this sea of data takes expertise. The agency does not just look at data on products that match with your brands. They also consider the region where they were sold, the demographics of the buyers, the time of year the sales took place, and many other facets to figure out the best strategy in marketing your products.
They then present this strategy to their clients using easy-to-understand graphic images and charts. Once the client has signed off on the strategy, the Google agency goes to work, creating the ads that will follow this plan.
Mechanics of Google Ads
Creating and placing Google ads is equal parts of data and experience. The data leads the way in determining the correct ad format, size, and type of layout that show the products and services to their best advantage. They will then hand off the creation of the ads to their graphic design and content departments. Once the client has signed off on the ads created by these teams, experience plays a vital part in the next step, the ad’s placement.
Google Ads uses the Pay-per-click (PPC) business model, which includes a bidding process as a necessary step in placing an ad in a strategic and targeted location where it will be seen by the desired audience. From experience, the Google agency has an idea of the value of the placement based on prior experience with the layout, format, size, etc. This helps them plan an advertising budget that meets the client’s expectations. By successfully bidding within the budget, the agency can help their client compete regionally or internationally and raise their profile, reach, and visibility while conserving as much of their budget as possible.