There are a number of ways to improve your business with technology. Most everyday tasks have been sped up and improved with the introduction of digital tech, but there are even more advantages to this innovation that you may not be using.
One example comes from the way you reach your customer base. You can use basic online ads to market your business, but there are some other tools that you can use to spread the word about what it is you do. This article seeks to inform you of all the ways you can use digital methods to market your business.
Search Engine Optimisation
The most well-known method of digitally marketing a business is using search engine optimisation. More commonly known as SEO, this marketing tool is designed to bring more internet traffic to your site.
The aim of SEO is to bring your webpage up in the google rankings. You do this by adding common search words and phrases to your webpage to make it more likely to appear on a search engine.
It is best to implement this technique in a natural way that would make sense for your website so as not to confuse your audience. However, a good SEO campaign can really draw traffic toward your site, thus increasing your business potential.
Web Links
It is highly likely that you are familiar with pop-up ads. These types of internet adverts used to show up in the middle of the screen, forcing the surfer to interact to get rid of them. This method was successful for a time but the annoyance caused the customers to become irritated and immediately dismiss these ads.
Now, pop-up internet adverts are far more subtle. These ads will only show up on a side bar or in the bottom corner and are much more subdues. Furthermore, sites can put links to their site in the text of related articles to draw attention toward their site. Like SEO, this is another way to bring traffic to your business site.
Email Marketing
Email marketing can work in one of two ways. You can use a type of spam marketing to provide awareness of your brand. This method is good for a new type of business to get your name out there, but can prove to be an irritant if over-done.
Another way to use email marketing is by using an email list. This technique involves getting people to sign up for the list once they have visited your site or made a purchase. One you have these emails, you can then send out details about promotions, interesting changes or just subtly advertise your business further. This strategy is perfect for repeat business, not so much as an introduction.
Behavioural Targeting
Another marketing method that you can use to boost interest in your business is behavioural targeting. This method is quite complicated but can yield some of the best results.
Behavioural marketing involves tracking the web activity of the general public to help target your campaigns more effectively. You can do this by checking frequent web searches, purchases and common trends to find out where best to place your marketing and where to avoid.
For example, a customer that visits YouTube is more likely to encounter their advertisingon this platform. Therefore, it is highly beneficial for you to place your marketing here. It takes some time to manage patterns, but once you’ve established a link between your audience’s likes and your business you will definitely see the rewards.
Video Marketing
This marketing method is on oldie but a goody. There is a reason that most companies vie for a decent spot to advertise on T.V. Studies have shown that the general population responds better to video marketing as it seems less intrusive.
You can use this knowledge to see how a digital marketing video campaign can greatly improve the public’s perception of your business. More and more people are making the move to consume their media online and this provides a new avenue for us to advertise.
You can use the behavioural targeting method to track where best to place your video ads and then strike at highly visited places. Again, it is all about deviating your audience’s attention toward your business, so try to be as informative in your short video spots as possible.
Apps
The latest technological trends have seen a spike in the average person’s usage of apps. Almost everyone owns or has access to a smartphone or tablet, which makes these devices the perfect place to target with your marketing.
An app provides people with quick access to your site and your advertising materials. Depending on what your business does, you can even create an app to assist with or perform the specific functions of your business. If you sell items, an app can give your customers faster access to your store, and the ability to store their personal information to make purchases easier. Apps cut out the middle-man and make shopping on a smart device more appealing to the younger demographic.
What’s more, an app provides great brand recognition for a business. Just one look at the logo design is enough to provide a link between that picture and your business. After all, an app is an icon. Making it as eye-catching as possible can serve your business well.
Summary
There is no one magic bullet that you should use when looking to market your business. Each method provides its own positives and negatives, and the market is changing so much that some forms of advertising might be redundant in a few years.
However, there is no denying that behaviour targeting is one marketing tool that you can use in a variety of ways. This method allows you to incorporate all of the above examples into one large marketing solution. It will take a while before you can use this method successfully, so try getting your foot in the door with another digital marketing tool first. Then sit back and watch as your behavioural targeting system does all of your digital marketing for you.