Digital signage is a subcategory of signage that uses technology for displays. They use LED and LCD screens to display content in the form of images, videos, streaming media, and other information relevant to a particular business or enterprise. If you lack digital signage for your business, you are losing out on a lot of customers. Depending on the type of business, these signages can be located in or outside the premises to relay information such as adverts, business products, and services. Besides these reasons, let’s further explore why you need a digital signage with interactive touchscreen software for your business.
1. Quick Navigation for Clients
With the digital signage strategically located, you can quickly transform engaged shoppers into actual customers. This is because digital signage tells all about your products, the benefits and displays the screen’s actual size. Following this, the clients have an easy time learning about your products and have confidence in purchasing them from your stores.
2. Convenient Content Management
Digital signage goes hand in hand with content management. As a businessperson, you need to constantly change the information displayed on your signage so your clients won’t get bored. If you have new products or an upcoming sale, you can announce this on digital signage and win more clients. Changing and managing the displayed content is pretty easy and can be done in a few clicks, unlike the traditional means where an entire billboard has to be pulled down.
3. Automatic Change of Display
With the right digital signage, you do not have to manually operate the content management system in order to change the info displayed. You can program these displays so that they show different information throughout the day. Take the example of a restaurant business where you have to keep updating the menu in the morning, lunchtime, and dinnertime. Digital signage allows you to automatically set all this information for the entire day to change at the desired time. If a happy hour offer is available, it will show on your digital signage.
4. Catch the Attention of Passersby
Digital signage is among the most passive and entertaining forms of advertising your business. Whether it is in-store or by the roadside, customers do not feel coerced to watch the displays. With the right graphics, fonts, and message, you can attract more potential clients than traditional billboards. People are often excited by videos and are more likely to follow them than in other forms of advertisements.
5. Get Higher Customer Retention Rates
When a company erects an advertisement board in the store, they want clients to act upon the purchase right away. Having digital signage enhances this process as clients get a better understanding of the items, the promotions available, and the box’s appearance. According to research, most businesses realised a higher customer retention rate with digital signage than in traditional advertisements.
6. Lower Wait Times
Waiting in line to get services can be tiring and boring. With LED and LCD screens at the store, shoppers can get entertained and experience lower perceived wait times. Even if one spent thirty minutes at the store, the entertainment makes it feel like fifteen minutes. This is a great distraction to help the shoppers stay longer and check out more products. A client may be tempted to purchase an item they hadn’t thought about just because they saw it on the digital signage. It can also be an item they have always wanted but didn’t know that you sell it.
7. Clarity in Analytics
Videos have a way of amplifying the message. Static advertising can never compete with digital signage. While shoppers are at the store and they see a certain product being advertised on the screen, the chances are that they will check out that product (others will buy it). With the right digital signage analytics software, you can know the most sought after products and those with the least attention. You can use this information to make adjustments to your prices and product shipments.
As a business owner, you must understand that screens are everywhere and are an indispensable way to pass the desired message. With the many digital signage providers in the market like RiseVision, you need to carefully vet at least three of them and settle for your ideal option. The provider you choose determines the quality of the digital signage, the cost, and sustainability. You must also find a reputable content management system to manage the content on this digital signage at all times. With the integration of the hardware and the content management system, you can put your points across and effectively reach the desired audience. Choose well and reap the benefits full force.