Born in 1992, Asif Ali Gohar has always used computers and had familiarity with the internet and its unlimited resources. This has set him in an ideal position to have grown with the internet and the access that it offers to not only customers, but also to suppliers and investors. This offers the opportunity to grow a business without travelling the world. People are accessible and information can be quickly shared.
Asif Ali Gohar is hoping to raise money to expand his vegan leather company and reaching customers has changed in many ways over the decades and from 2020 and beyond more and more has become reliant on online resources. Traditional methods of advertising and marketing included radio ads, newspaper advertisements, and television commercials. People have begun to move more online for all their entertainment sources, which changes the way in which new and traditional businesses reach their customers.
Social media presence is necessary for brand building, and advertising on social media can be more successful in reaching additional viewers than other methods. Building a brand presence online allows for anyone to search and locate the business and to contact them. When linked to a website this improves reach and helps to keep customers up to date on progress and ideas.
Advertising is now done through online advertisements. These can be targeting to specific markets, locations, demographics, preferences, and other information that is provided by potential customers. Online advertisement allows the most control over what is advertised as well as who it is shown to and who is most likely to see it. These also offer the best feedback and results of any type of advertising. Statistics are provided based on how many times the add, either image or video, and what text was included, were seen as well as how many people interacted. Detailed information is provided on what ads are the most successful and which are not, as well as what demographic should be most interacted with and targeted.
As his business has grown, he has used not only these types of advertisements but also word of mouth and local networking. Emails are ideal for reaching out to new suppliers and that contact information along with other details can be found on their own websites. Through this method business that are both local to Pakistan as well as around the world and to seek new suppliers, new supporters and new retailers for the leather being made.
Information packages and details can easily be shared online, and even online video calls can be held to interest investors and to encourage customers to try new items and methods of manufacturing. It is an easy way to reach new people and to continue business relations with shippers, receivers, customers, and suppliers. The ability to connect with almost anyone from anywhere can boost the success of any business and ensure that it remains in the public eye. Asif Ali Gohar has made the most of these abilities and techniques to continue to grow his business and reach out to rice growers and other suppliers within Pakistan and other areas.