There are ways to publicize a business creatively. Giving away promotional merchandise is among the most affordable and effective ways to advertise your enterprise. Promotional items have been around for a long time, and they continue to be useful today. The best items are those that are practical and interesting for a wide range of people.
Any kind of promotional merchandise is the best gift to give your customers, partners, and investors as corporate gifts. Not only is it a fun way to show your clients that you care, but it’s also a way to advertise your business and spread the word about it. And hey, everyone loves a freebie.
Here are a few ways how including promotional merchandise in your corporate arsenal could benefit your business overall.
Boost Your Brand Recognition
As the term implies, promotional merchandise refers to small items handy enough to give away to people. But these items have one thing in common: your brand identity. What usually happens is that a company such as yours would source out suppliers of these small items. They could be in the form of just about anything: umbrellas, mugs, caps, T-shirts, pens, keychains, and others.
Think of it as souvenir items, but they’re not generic-looking. The supplier could design their wares and emblazon your company name and logo on these items. They could even follow your company color scheme when designing the items.
The point of merchandise is to reflect that they came from your company. Thus, the more these small items are released into the world, the more exposure your brand gets in various sectors. You could either release them before you formally open your business to drum up attention or give them away as you’re already operating it.
Build Your Customer Base
Another reason why promotional merchandise could be beneficial to your business is that it will build your customer base. People who are handed out such merchandise freebies could inevitably be converted to customers later on. They could become curious about the company logo embossed in their free pen or mug. Some could look you up online and see what this company is about, which they chanced upon in a free flash drive or lanyard.
These potential customers could become part of your loyal legion when they discover your store and become happy with your products. Thus, the multiplier effect will take place; they’re likely to tell other friends about your company, spreading your customer base through word of mouth. This, in turn, will benefit you over time.
Enhance Ongoing Promotions
Merchandise suppliers such as Boost Promo Products Pty Ltd could explain to you the importance of being connected to your target audience through the help of corporate gifts. But you could see the results yourself if you use promotional merchandise as part of an ongoing promotion.
Here are some ways how free merchandise could enhance your promotions:
- Give freebies for a certain amount of orders purchased, such as a free shirt or eco-bag for every USD$50 order.
- Give exclusive corporate gifts for first-time customers to entice them to buy more items from your online store. You could either announce the freebie or send it as a surprise.
- Give promotional merchandise items as a marketing tool to increase your online presence. For example, give them an item for every specific number of friends they could invite to follow your social media accounts.
Increase Your Sales
Once the above steps are in place, it’s just a matter of time before the use of promotional merchandise would help increase your sales. Once brand recognition is high and you were able to convert queries into customers, brand loyalty could soon follow. And by having continued promotions wherein customers could receive varied free items, these first-timers could be converted into repeat customers since you gained their trust further. There’s nothing like a word-of-mouth testimonial, and it helps spread the buzz about your business.
Show Appreciation And Get Higher Returns
Perhaps the happiest recipients of promotional materials would be your employees and suppliers. When you store a lot of promotional merchandise in bulk, you could give them away at any type of event at any given time of the year.
You could identify different freebies for each occasion, such as giving useful items like power banks or tumblers during Employee Appreciation Day, Christmas, or even during individual staff birthdays. By doing so, your employees will feel valued, increasing their productivity, which is good for your business.
Conclusion
Corporate gifts or promotional merchandise help your business in terms of sales and marketing. When you print your company logo on these items, more people will see your brand, which helps increase your brand visibility and people’s awareness about your products and services.