It’s not easy to develop fresh and unique ways to market your salon. You’d need to get creative but have to stay on your game too. You need to push for new customers constantly, but you also need to keep the current clients’ interests.
However great your salon is, people need to know about its existence and services. If not, it’s not their problem; it’s yours.
And as most salon businesses are centered around local clients, you need to pay attention to the marketing to stand out from all the other ones in your area.
Here are 5 Ninja tips that would free up your salon sales with a slash of the Katana.
1.Online listings
Today, more than 70 percent of the population checks online before going to a store whenever they’re looking for a product or service.
This means you need to be present on those platforms to appear in those search results. And that would open a whole new world of potential customers for you. And for them, a way to reach you.
First on this list has to be Google My Business. As 83 percent of all the searches are typed on Google, it is almost mandatory for online marketing. List your salon there, and people would even get directions through Google Maps.
Then comes Facebook. It is another such global market that you should always list your salon there. Just in case anybody needs a haircut.
Another platform that’s super popular among millennials is Yelp. It’s easy, quick, and confirmed ‘cool.’ Half a star more than the next salon here can help you get many customers.
2.Brand Identity
If you aspire to be bigger and better than everybody else, you should consider building your salon as a brand.
Creating an image that suits you will make your salon more recognizable. It will create a loyal customer base and add to your brand value. You can establish your own distinct identity in various ways.
First, you need branding. And for that, you need a well-designed logo to give everybody a marker for instant recognition. You can take help online through a Salon Logo Maker.
After that, you can print and distribute business cards, promote gift cards, create email newsletters, run contests in your salon and on your social media, introduce loyalty programs, provide referral discounts, and many more things.
All of these will mold your business’ identity for the better.
3.Local network and community involvement
You can go beyond usual advertisements and promotions for salon marketing. There are many opportunities you can grasp in your local community.
For that, consider joining the community groups, the chamber of commerce in your town, and networking groups of other kinds.
Research about local events and gatherings outside of bigger events. These are the best places to mingle with people and have new ideas and perspectives.
It speaks volumes of your dedication when you take the time to get involved in your community. It contributes to the whole society in ways you’d never imagine.
So, participate as much as possible in local celebrations, charity events, and fundraisers. The generous donations of your time will come tripling back in an exposure.
4.Get the reviews
So many consumers today search for reviews online before they try anything new or go anywhere. And salons are no different when it involves so much contact with people for the most part.
Many customers are often willing to spend more on a business that boats fabulous reviews.
So, always take the time to ask the happiest clients to leave a review on any or every platform they’re on.
Online reviews and word-of-mouth referrals have been proven valuable mediums of gaining positive publicity among many trial and error.
5.Local representation and advertisement
Hiring local PR professionals and workers is a great way to contribute to the local economy and drum up some additional publicity.
There’s no question that you need local advertising in some way or another.
Also, you can consider local newspapers, magazines, and other local media for advertisements. It will help you reach new clients, generate far better traffic, and empower your image in the local community.
It never hurts to flex a bit that your business is well-known.
CONCLUSION
So, to get the best out of your salon, try to invest in local events and communicate with local people.
Because if you get enough people in your locality to come and pay a visit, it will automatically set your business up for new customers and word-of-mouth recommendations.