Email marketers are sending 27% more emails than they did before the COVID-19 pandemic. In fact, 78% of marketers have seen an increase in email engagement, too. About 31% of marketers say email newsletters are the best way to nurture leads.
With a strong real estate email marketing strategy, you can remain top-of-mind before turning leads into paying clients.
On the fence about exploring the different types of real estate marketing through email campaigns? Here are 10 benefits of email marketing to consider first.
After reading this guide, you can explore new email marketing ideas. Then, you can nurture and convert more leads, improving your ROI.
Set your real estate business up for lasting success. Discover how to make money as a real estate agent through email marketing today.
1. Remain Top-of-Mind
It can take over five impressions before you start building brand awareness. If you want to remain top-of-mind, repeat exposure and consistency are essential. Otherwise, people won’t remember your real estate business even exists.
The next time they need a realtor, they’ll look for another agency in the area instead.
If you want to learn how to make money as a real estate agent, it’s important to remain top of mind. With email marketing, you can keep appearing in front of potential clients. The next time they need a real estate agent, they’ll recall seeing your emails.
You can use an email drip campaign to continue appearing in front of email subscribers throughout the year. You’ll have an easier time maintaining brand recognition as a result.
Before developing your email marketing campaign, make sure to develop a distinct brand for your real estate agency. Then, use the same brand guidelines across all marketing channels. That includes your:
- Voice
- Tone
- Personality
- Font styles
- Color palette
- Logo
- Imagery styles
Maintaining brand consistency will make it easier for consumers to remember who you are. They might recall why they trusted your real estate agency in the first place, too. Maintaining brand trust could help you turn more leads into clients.
2. Promote New Listings
Many businesses currently use email marketing to promote new products and services. As a real estate agency, you can use emails to promote new listings.
Potential homebuyers can sign up for a weekly or monthly listing update. Then, they can explore your emails to track listings in their area.
They can click on the link within your emails to head straight to your website. Then, they can learn more about the listing. If they think it’s the right fit, they can contact you for a tour.
With email marketing, you’ll have an easier time drawing potential clients to your listings.
3. Establish Credibility
Consumers want to find real estate agents they can trust. You can use real estate email marketing to demonstrate your experience and expertise.
As you explore tips for success in real estate, consider using content marketing. You can create engaging and informative blog posts or vlogs. Your content will further demonstrate your experience in the industry.
Potential buyers will have an easier time trusting you as a real estate agent. They might feel more inclined to contact you for help.
You can use email marketing to keep people up-to-date about your latest blog posts. As your credibility improves, brand trust will, too. Then, you can turn more leads into paying clients.
4. Continue the Conversation
You can also use email marketing to continue engaging clients over the years.
After purchasing a home through your real estate business, a client might not need your help for a while. You can use email marketing to draw them back to your business. They might see a listing they like and decide to contact you.
Keeping the conversation going can help you retain long-term clients.
5. Generate Website Traffic
Google will notice if you’re generating website traffic from multiple resources. You can direct people to click on a link within your emails. Then, they can visit your website to explore your blog content, listings, or real estate industry information.
As you generate website traffic, your rankings on search engines will improve. Higher search engine rankings can help you generate more traffic in the future.
You could generate more leads and clients as a result.
6. Personalized Messaging
As you explore new email marketing ideas, make sure to segment your email subscription lists. Segmenting your lists will help you personalize each email. Personalization can help you better connect with your audience.
Otherwise, one broad message might not appeal to every subscriber.
For example, you can segment buyers versus sellers. Then, you can engage each audience group with unique content that appeals to their needs.
7. Generate More Sales
You can also use real estate email marketing to generate more sales.
Potential buyers will view your listings through your email content. You might announce real estate market trends that appeal to them, too. Then, they’ll contact you for more information.
You can explore these careers in real estate to get started on your path to success!
8. Measure Your Results
With print materials, you can’t always measure the results of your marketing campaigns. You can use an email marketing tool to measure:
- Open rates
- Clickthrough rates
- Conversion rates
The data you gather can help you adjust your email marketing campaigns. You can optimize future campaigns to boost the results.
9. Save Time With Automation
You’re busy enough helping your clients. As you explore different types of real estate marketing, consider email automation. Automation can save you valuable time and effort.
10. Improve Your ROI
One of the best benefits of email marketing is its ability to boost your ROI.
For every $1 you spend on email marketing, you could earn $44. That’s an ROI of $4,400!
Improving your ROI will allow you to spend more money on other real estate marketing strategies. Then, you can expand your reach and generate more business.
Set for Success: 10 Benefits of Real Estate Email Marketing
Don’t let your marketing strategy fall flat. Instead, keep these 10 benefits of real estate email marketing in mind. Understanding these benefits could set your entire real estate business up for success.
Reach more customers than ever before with email marketing today.
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