RCS is basically the SMS for the twenty-first century. Texting has altered the way we communicate, yet it is no longer relevant today RCS blends SMS‘s worldwide reach with rich media communications and interactive conversations.
We want a messaging app that allows us to share high-resolution photographs and larger files, communicate with a group, receive notifications when messages are read, and make video calls. All of this is made possible by Rich Communication Services (RCS), and the mobile industry is pulling together to provide it to users everywhere.
RCS is set to give customers the features and functionality they want from OTT messaging apps while staying within the safe limits of their mobile device’s default messaging platform.
The major advantage is that there is no need to download multiple messaging apps as RCS offers everything we are looking for in one place.
According to reports, over a billion people will be monthly active users of Rich Communication Services. Whether you’re a customer, a marketer, or both, the growth of RCS will soon revolutionize the mobile experience, benefiting the whole mobile sector and altering how we communicate.
Top 5 Benefits of RCS Messaging Service
It opens up opportunities for advanced communication between third-party businesses and messaging users for a broad array of services, such as Chatbots, Plugins, Artificial Intelligence, and other third-party industrial applications, potentially resulting in huge capabilities for both consumers and marketers. RCS offers a high level of security when compared to other messaging apps. Besides, this there are an array of benefits that are listed below:
- It allows users to send verified, quality rich messages. This implies that messages will be able to carry more data, allowing users to send each other photographs, videos, and voice messages. Audio and video can be listened to and watched online as well
- Offers a variety of in-call and post-call options
- RCS messaging will also eliminate the present SMS message limit of 160 characters.
- Instead of relying on third-party software, users will be able to make video calls with one another directly from within the messaging app.
- Improves the performance of group chats. It will be possible to send group messages, and small details such as read receipts and indicators to show when other users are typing a message will be incorporated.
Key benefits of RCS for marketers
- RCS gives up a whole new world of possibilities for marketers who want to reach out to their customers in a more effective way.
- Businesses will be able to send things like airline boarding passes, product delivery notifications, and credit card fraud alerts using RCS Messaging.
- By only communicating with clients who are most likely to treat, RCS enables a highly targeted approach.
- Real-time order confirmations, product announcements, and excellent customer service will keep customers pleased and updated.
- Without the wait or uncertainty of traditional advertising methods, RCS helps in communicating with customers right away.
- It helps to stay top of mind by connecting with customers frequently using their mobile device’s native messaging app.
- Evaluate read receipts, transactions, and other suggested responses and actions to assess campaigns.
The Drawbacks
Despite the fact that RCS has ground-breaking capabilities and functions, it has a few drawbacks:
- Sending Rich Communication Services messages is not free.
- Messages must be created and sent by a developer.
- iOS does not support RCS.
- Compatibility with mobile phones is limited.
- End-to-end encryption does not exist.
- It’s impossible to keep track of who uses RCS.