Do you want to establish your own business? In recent years, there has been a growing interest in people wanting to start their own business and making it prosperous. However, with massive corporations, such as Microsoft and Apple, being on the forefront of premium marketing and product manufacturing, the competition to grow your own business is huge. Needless to say, the foundation of your business decides whether it succeeds or not.
One of the foremost things to do before starting a business is to choose a catchy and sophisticated name for your brand. Often than not, the name is the most neglected part of establishing a business. If your company does not have a memorable or attractive name, not only do you not attract any new customers, but you may also be risking losing the ones you have attracted.
Brand names, such as Nike or Gucci, are ones that everyone knows about. The reason is simple; they’re short and convenient to memorize. You’ll rarely see anyone pronouncing these names wrong and that’s what helps these businesses prosper and grow. Think about it; if you hear about a brand from people over and over again, you’re certain to see what the publicity is all about. Such is the essence of deliberate business names!
How do you know what you name your business and what’ll attract or what won’t? If you’re like me and can’t think of creative business names, a business name generator is what you need. Your business’ name is the foremost thing that your customers learn about you! company name generator is an all-inclusive online tool that can help you find a name well-matched for your business.
HOW TO CHOOSE A NAME FOR YOUR BUSINESS?
So, you’ve decided to establish your own business – now what? It’s time to think of a striking, yet simple business name. How do you do that? Here are 5 pieces of advice that you can use to think of the finest name for your business!
- DESCRIBE YOUR BUSINESS IN 3 WORDS:
What are you selling? Think about your products you’re going to market. What’s the foremost thing that comes to your mind? What are the 3 words that describe your business? Concentrate on those words; those will be the keywords for your business name!
- BE INNOVATIVE:
No one appreciates plagiarism! Both, from a legal and an ethical standpoint, your exclusive business name will give your brand an identity. Your business name should make your customers want to relate with your brand and choose you over the competitors in your niche. Think unique! You should come up with a unique and distinctive name for your business to avoid duplicates as well. See this article on how to check if a company is registered in singapore as a guide.
- FOCUS ON YOUR LOCATION:
Often, businesses that succeed are those that make the customers feel connected. Focus on the location your business is based in or where you’re marketing it. This’ll help your customers find you easier and you’ll attract more people to your business.
- THINK OF A SHORT, BUT SOPHISTICATED BUSINESS NAME:
Your business name will represent your brand’s individuality! As such, you should think of a name that’s short and simple for people to remember. It should be catchy, but convenient. This’ll help your customers distinguish you better!
- CHOOSE WHAT YOU FEEL COMFORTABLE WITH:
Create a list of names that you’re going to choose from for your business and compare them. Whichever name you choose will embody your business, so go with the one that you feel the most comfortable with.
YOUR BUSINESS’ ONLINE IDENTITY:
In recent years, there has been a growing trend of businesses migrating their brand online, as to attract a wider audience. This means choosing a name that sets you apart from the competition, and one that’s also available on the internet. Make sure that your business name isn’t being used by any other business, since this might result in a confusion for your customers searching for you online. Checking the availability of the domain for your website, username for your social media pages, and name on your local business registration service.
Since SEO is a fundamental part of establishing and maintaining a business online, your business name should reflect your niche. Choose a name that ranks you on search-engines when people search for a certain product. For instance, say that you’re establishing a fitness store. If you choose a common keyword, such as “muscle”, your customers will have to go through thousands of results on search-engines before coming across yours. A unique and simple business name will have a better chance of being ranked on the first page of search-engines when customers search for a certain product.
CONCLUSION:
We hope this article has helped you in choosing the appropriate name for your aspiring business. It is important to remember you should go for a name that you feel comfortable with. As a rule of thumb, if your business name would make you want to purchase or entice you, chances are that it’ll make others feel the same as well.
If you have any further queries, do comment below and we will respond to them as soon as we can!