Ranking at the top of Google and other search engines is the main objective for digital marketing agencies.
If your business is seeking to reach customers around the world online, you have to position your website before the target audience. That means optimizing and making the website user-friendly to your audience. But wait — there’s more to having a high-ranking website.
You have to ensure you publish evergreen content on the website. This is what you learn in most writing workshops; how to create evergreen content for your website.
1. Choose timeless topics
You should focus on creating evergreen content for your blog because you want to improve social engagement and ranking. The first step to creating evergreen is choosing a relevant, and original topic.
For instance, if you are an ecommerce store dealing with furniture, you can create a blog on your website talking about some products you offer. Provide some reviews of your best-selling product and make it an offer to your target customers. To choose a green topic:
- Look for poorly written content from your competitor’s website and improve them.
- Search for the most searched topics and headlines and write on them.
- Identify popular articles written on your topic to get an idea of structuring your articles.
2. Research before you create an article
If you want to develop evergreen content for your blog, you should be ready to research widely. The internet is a library of information you need for almost every topic on earth.
Once you research widely on a topic, you make your article more informative, and people will enjoy reading and referencing it. Most people perceive a well-researched article as authentic and trustworthy. This helps you become an authority site and achieve a higher ranking on Google.
3. Update older content on your blog
Besides creating fresh content, you can also go through your blog gallery and refresh some old articles. For instance, if you had an article written for a specific year, you can revise them and make them relevant to the time in case. Updating old content to make it relevant is called historical optimization, and helps your website rank at the top of most search engines.
4. Try different content
Another way to create evergreen content for your blog is to publish a wide variety. Your website may be having enough evergreen content that you don’t know. Some evergreen content you could publish on your website includes testimonials, industry resources, FAQs, glossaries, tutorials, and ‘how to’ guides.
If you don’t have any of this content on your website, this could be a great place to start your campaign. Written content is not the only evergreen content you can have on your website. You can also focus on videos, photographs, and audio. Anything timeless and sustainable on your website makes it evergreen and resourceful for your target audience.