Introduction
Social media marketing can boost your traffic significantly. So, you need to focus on social media along with SEO and SEM. However, you need to be strategic about your social media campaigns.
Although you can manage it yourself, don’t hesitate to hire a social media agency if you think your business needs professional service. Make sure that you choose the right agency that can meet your marketing requirements. For that, you can ask the following questions before you hire them.
Five Questions to Ask Your Social Media Agency
Whether you are targeting brand awareness or want more conversions, the right agency can make it easier. The following questions will help you to choose the right social media agency for your business.
Do You Have Experience in Dealing With a Similar Business?
First and foremost, ask about their prior experience? Did they work with a similar business like yours? An agency with more experience in your industry can provide you the result you are looking for. If they don’t have much experience, you should ask whether they have worked with a similar business type?
For example, assume that you own an eCommerce site for pet products. You find that none of the agencies you interviewed have any prior experience in the pet industry. Then, you should ask if they have worked for an eCommerce site. If so, ask for the results they have driven for that company.
Can You Show Some Case Studies?
Ask about some case studies that will give you an idea of how the agency is performing. If the agency is unable to provide you any information for reference, then break the deal.
If they provide you the links to the social media campaigns they are managing, pay close attention to them. Analyze whether they are aligning with your business objectives. They may be handling different social media campaigns, but it will be better if they are working with a similar business as yours.
How Will You Measure the Social Media Programs?
When you are hiring an agency, you need to ask what KPIs they use for tracking the performance. You must be able to evaluate their efforts using different metrics. For example:
- How many people did they reach through the campaign?
- How many followers have they gained?
- How many social media engagements they have earned in terms of likes, comments, and social shares?
- How much web traffic they have driven through the social media campaign?
- How many leads have they generated from social media?
Ensure that the agency has a clear plan that aligns with the metrics you need. If the KPIs that the agency provides doesn’t make any sense to you, don’t hire that agency.
Are They Providing Their Own Services?
Before you hire an agency, ensure that they are providing their own services. That means many agencies outsource their work from a third party. So, you must be careful about it.
For that, you need to visit their office physically to know the individuals who will manage your social media campaigns. Talk to the individual in person, don’t just communicate over the phone or email. You can also talk about the SMM strategies the individual will use for your business.
Ask About Pricing
Finally, it’s essential to ask about the pricing of the agency. As a small business owner, you may tend to go with the cheapest option available in the market.
However, cheaper services have some issues, like they usually outsource their work or provide poor strategies. So, try to know about their processes and see if they make any sense. On the other hand, you shouldn’t choose an agency that charges very high. Spending more than your budget might not be a good option.
Conclusion
When you ask these questions to your social media agencies, pay attention to their responses. Don’t hire based on the pricing only; you have to consider all the above factors mentioned. So, choose an agency that is reasonable with your budgets and can bring you the results you want from them. If you’re planning to hire a social media agency in UK, ensure that they are providing their own services. That means many agencies outsource their work from a third party. So, you must be careful about it.