After finishing the assembly of your online store, the most challenging part will come: planning the dissemination strategy of your ecommerce, that is, how to make people find you.This part will be decisive for the success of your business and that is why we are going to give you some tips on how to start on the right foot. Go!
1. Define Your Target Audience
To have a good strategy, it is important that you first define your target audience, that is, towards which group of people you are going to direct your efforts you can also get help and can generate traffic from the best buying traffic platform.
It may seem difficult at first, but a good way is to start by asking the following questions:
- What kind of product am I selling?
- For what age range and gender?
- Where do you usually find people from that segment on the internet?
With simple questions like these you will be able to identify how to start investing in the communication of your online store.
For example, if your store sells fashion accessories for women between the ages of 14 and 18, it is probably a good idea to use tools like Snapchat and Instagram, which are very popular social networks in this age segment and have a greater chance of attracting more people. .
2. Balance Traffic To Your Store With Sales
Although essential, a good flow of traffic to your store does not always mean that you will have many sales.A good option is to use Google Analytics to measure which products have the most visits on the page and what the bounce rate is. This will give you a better understanding of how your customer behaves and you will be able to decide which part of your store to give more visibility to in the communications you make.
Do not only insist on increasing the number of visits to your page, but also its quality. It is important that you attract people with real buying potential in your store. With this, you will avoid problems such as not being able to improve your organic positioning in search engines or blocking your email account and social networks. Keep in mind that the better directed your communication campaign is, the better results it will bring.
3. Always Communicate Your Promotions
It is difficult to find someone who is not interested in the word promotion, especially if it includes products from a store that they like and were hesitating whether to buy or not.
Well, just as you look forward to the promotion of a product that you really like and have been waiting for a long time to buy, your customers will also be waiting in the same way. So if you’re thinking of running a promotion, don’t let them miss out and let them know about the deals.
Also take care of creating attractive banners to communicate promotions in your store and on your social networks. With that you will attract more attention, generate more traffic to your store and, of course, more sales.
4. Recover Old Customers
Retaining existing customers is easier than conquering new ones. Therefore, pay attention to the people who already buy in your store, both after the sale is made and with the sending of special promotions.
You can use email marketing tools to send news and promotions to your customers and even create a points program, encouraging them to search for products in your store before making a purchase and also to buy more often.
5. Pay Attention To Blogs And Communities
It is not always necessary for you to invest to increase traffic to your store. It is good that you have pages in addition to your site that mention your brand or that has links to your products.
In addition to your brand’s profiles on social networks, also keep an eye on what is happening on blogs and communities related to the product you are selling. For example, if you sell collectible cars, participate in groups on that topic, in a debate and take the opportunity to suggest your store when possible.
Not only will you spontaneously contribute to the community in question, but you will also generate external links to your online store and increase traffic thanks to the other people who read the publication, all for free.
Summary
After finishing the assembly of your ecommerce, comes the most important part, which is to create an initial communication strategy, defining the best way to reach your target audience.
Using social networks to publicize promotions and contribute relevant content to communities on topics related to your product can make your store better known and increase the flow of frequent visits.
Don’t forget to also make efforts to retain existing customers and regularly monitor your store’s metrics and performance to ensure that your site visitors are easily finding what they’re looking for.