Facebook ads are one seamless way to drive both organic and inorganic reach. They are very suitable for both small-scale and large businesses who need to drive in more conversion and traffic to their website or landing page. Running a Facebook Ad is simple yet efficient in driving up sales or whatever campaign goals you have in mind.
Types Of Facebook Ads
Almost 70% of marketers said they make use of Facebook to get new customers for their clients. You would want to be among these success stories.
While there are different Facebook Ads, the sole purpose of all is either to drive conversion or improve sales, not all may be relevant to your business.
Below are different types of Facebook Ads. Meanwhile, you can get the best services for your Facebook ads Perth here.
Image Ads
Image ad is a single format that allows you to display a photo with your ad copy, call to action, and a link. The objectives of image ads include creating more brand awareness, traffic to your websites, reach, post engagement, lead generation, conversion, and driving up product sales. Image ads require compelling imagery of your brand or product and minimal text overlays of about 20% of the whole ad.
One downside of image ads is that there is a greater possibility of users scrolling past the post thereby reducing your reach and conversion. Image ads can be used in a variety of ad types and placements and could also feature across Facebook apps and services. Make sure your image fits the picture aspect ratio requirements of the placement platforms.
Video Ads
Video ads are in the form of videos that allow you to showcase a single or couple of products in one video with recommended lengths not exceeding 15 seconds. Video ads enjoy more conversion rate than static ads and could easily promote brand awareness, reach, traffic, engagement, video views, lead generation, and post engagement.
You can create the ads in Ads Manager, boost from a Facebook Page or have a third-party design and create a product video for your campaign.
Stories Ads
Stories ads are full-screen ads that appear between Stories that appear across Facebook’s platforms which include Facebook, Instagram, Messenger, and WhatsApp. Stories ads allow room for creativity as you can make use of images, videos, or gifs to create your campaigns. Also, you can make use of stickers, filters, polls, or texts.
Stories ads also allow you to add calls to action to direct your client to take immediate action.
Slideshow Ads
Slideshow ads make use of pictures or videos or a combination of the two to create an interesting story. You can make use of a minimum of 3 images up to 10 images or videos to walk your potential clients through a complicated sequence or to simplify a complex process.
You can make use of a slideshow creation tool on Facebook Ads Manager or create your slideshow on other third-party applications.
Carousel Ads
Carousel ads are different from slideshow ads and shouldn’t be considered the same thing. Here, you can add two or more images/videos with different headlines, descriptions, links, and CTAs which are easily customizable in Facebook Ads Manager. Carousel ads allow users to swipe through and explore your products’ videos and images.
This type of ad is best for businesses with a wide product selection or a product with a variety of unique features. They are an alternative to making video ads but require high-quality ad creativity as well.
Collection Ads
Collection ads allow users to browse through your products catalog more quickly without having to leave the all, which is the best ideal for e-commerce brands. This ad format enjoys a fast-loading experience which makes for a quick and easy purchase experience for customers.
Facebook offers three templates for this ad format which are Instant Storefront, Instant Lookbook, and Instant Customer Acquisition which allows you to easily organize and map out your products in an effective way.
Playable Ads
Playable ads are curated for mobile apps, especially gaming apps. This ad format offers users an interactive preview of your app before they download it. The ad’s format consists of a lead-in video, a game demo, and an install app call to action. Make sure you follow all specifications and that the preview of your game is simple and your lead in video aligns properly with the game demo. Lastly, show your CTA throughout the playable ads which will allow users to download your app at any part of the ad.
Offer To Claim Ads
This Facebook ads format makes use of catchy headlines offering a discount, rebate, or special claims. This ads type makes use of strong call to action buttons such as “signup now”, “claim now”, “get this offer”, “shop now” and lots more.
Event Invitation Ads
Event invitation ads are mostly used by organizations and businesses holding physical or online webinars, meet and greet, products unveiling, or any other events and need to invite vast attendance of audience.
This ad format makes use of a strong headline with all details of the event such as the date of the event, time, and venue in a video or image form. Also the ad show details of how many people are going, how many have shown interest with a strong and compelling CTA button with action words such as “interested”, ” learn more”, “book tickets”, and so on.