Digital Growth Strategy for a Newbie

A digital growth agency helps you build your business dynamically. In every aspect of it.

1. Framework for growth

Developing and implementing a Growth Framework is the first step for a successful growth strategy, which allows a skilled team to run experiments that must be continuously improved to maximize results.

For this continuous process of optimization, the frequency of testing must be fast enough to convert insights into results, and accelerated tests must be conducted until sustainable results are found. These types of results can only be achieved by aligning the team around some simple, yet powerful KPIs – like “more organic growth”, “more online leads”, and “content creation”.

When the team leader considers these KPI’s, the following accelerated processes can be implemented:

1. Goals (both in terms of expected results and outcome)
2. Bring your team’s ideas to the table
3. In line with the KPIs, prioritize them
4. Work in teams and implement the experiments as soon as possible
5. In a week’s time, measure the results
6. Experiments with bad results should be scrapped and the good solutions scaled-up

The framework itself can be incorporated into a larger Project Management methodology like Scrum, and results must be oriented and short for the framework to produce the intended results. It is possible to feed specific goals or quarterly meetings to determine which results need to be achieved.

2. Growth point conversions

In Growth Hacking, the main objective is to locate the points in the conversion funnel that require tweaking to maximize results and revenue. It is possible to optimize and maximize these elements, resulting in growth that is previously unimaginable for companies. Examples of improvements that can be made include:

• A blog’s subscribers are the cheapest and easiest way for businesses with online presences to communicate and gain visibility. To be able to use the blog readers’ data in other marketing activities and feed the sales process, converting them into subscribers is essential.
• Conversions from free to paid: At this point in the process, creating comfortable constraints is essential to nudge leads towards paying customers. There are some options to consider here such as implementing paywalls and limiting product usage, but you must keep in mind that the main goal is to improve the customer’s experience and not to repel current users.
• Upgrading is as important as retaining employees for growth. With growth-oriented strategies, excellent customer service and a price based on usage and added value are both associated with a positive customer perception of price and value.

3. Software for growth

The democratization of the internet and tools has led to the appearance of new tools, programs, and softwares like never before. There are several of them that have been designed specifically to meet small niches of marketing needs but remain relatively small and unknown, which provides a competitive edge to those using them.

Among the changes you can make now are:

• Quu: We will use Quu to automate the creation of content to share on social networks, allowing us to spend more time developing content that is of quality.
• Buffer: Users can schedule their posts on various social networks at the same time, resulting in an improved process for communicating with external audiences.
• AdRoll: With AdRoll, you can place remarketing campaigns in a circular motion, making content visible to leads in a circular motion.
• Drift: With Drift, you can take advantage of the chatbox mania that affected the market. In the case of websites that are not mobile-friendly, drift creates chat boxes that can be automated to provide customized responses.