Over time the businesses are moving toward implementing advanced and more effective ways to achieve faster growth. Facebook Messenger Chatbot is one of those advanced business tools.
Digital Marketing has proven to be the most effective way for brand awareness, promotion, and communication for businesses today. The reason behind that success is the changes in consumer behavior. Now average consumer spends most of their day on social media looking for the products. That is why social media platforms have become a vital tool for businesses today. Especially Facebook. Everyday 1.62 billion users visit Facebook. These are not just the number but also the opportunity of the business.
What are Facebook Messenger Bots?
Facebook Messenger Bots is a type of messaging software that automates the messaging process and uses “Artificial Intelligence” to respond to people’s queries. The Facebook Messenger Bots are programmer acts on your behalf. So, your business can provide non-stop 24/7 support to the customers, which is less complicated and costly than hiring a customer services agent for your social media. Using Facebook Messenger Bots, you can improve your customer experience and get more potential leads for your business growth.
Significance of Messenger Chatbot? What’s in it for your business?
Facebook Messenger Chatbots are getting popular because of their exemplary impacts on customer care. Marketing analysts suggest that these chat will replace mobile apps as they are more effective in customer handling and less expensive compared to mobile apps. This means your business can save that cost and invest in other means to increase the revenue. According to the Oracle survey, more than 80 percent of the business would be using Chatbots by the end of 2020.
You must be wondering what so special about these Chatbots? What’s the reason behind that buzz? Well, here is your answer.
Direct Communication with your Audience
Adding a Chatbot to your Facebook marketing strategy can enhance its impact. An average online user is 3.5 times more likely to open a Facebook Message than reading a promotional email. Due to that, you can communicate with your customer and promote your business directly through messenger. You can also send promotional messages through Facebook messenger bots.
Cost-Effective Customer Care
In the competitive business environment, you need to available 24/7 for the customer, or your competitor would take them. Customers don’t like to wait that the whole trick besides impulsive online behavior, which is the basis of online marketing success. When you’re selling something online, customers may ask tons of questions again and again. But you cannot spend all of your time answering queries, so that’s where you require a little automation. You can use Messenger Chatbot for handling customers while you can focus on growing your business more.
Identify Potential Leads for your Business
A Facebook messenger bot can identify the customers’ needs by extracting the necessary information from the customers like budget and other preferences, which can become a lead for your human sales team.