Online business owners often believe that good management, effective advertising, and correct marketing play the main role in increasing conversion rates. Of course all of the above is important. But sometimes, we don’t see the obvious, and it interferes with seeing the whole picture of online commerce.
If you want to attract more clients to your online store, pay attention to visual design. Photos create the first impression of your products for potential buyers. Professionally taken photos that highlight the benefits of your product can increase the conversion rate.
Good images are the main and the most effective description of any product. Most customers don’t show buying interest if there are no photos on the website. They don’t trust online stores that only have descriptions of products.
The best way to get high-quality photos is to hire a professional product photographer. The image should reflect the characteristics of the product. All details are important.
Your photo needs to appeal to a large number of people with different tastes. So everything matters here: correctly selected lighting, adjusted sharpness, neutral or minimalistic background, the location of the product in the frame.
Observing proportions and light allows you to keep the image on the internet relevant to the real object. This means you will receive positive feedback on the product and brand.
We don’t recommend grouping several products in one picture. Customers’ attention gets scattered and does not allow them to focus on one product. Of course, you can add a reference object to the frame, with which the buyer can compare the size of the object.
Here are some tips to help you to create selling images. People like details, especially if they cannot touch the product or try it on. Thus, images need to contain detailed information. In addition, potential buyers looking at the details of the product in the photos spend more time on your website, which increases the chances of them making a purchase.
A good image should reflect the quality of the products you want to sell and show their main properties and characteristics. It is essential not to be limited to just one image but to offer several photos. Together, they will better highlight your products’ properties and keep the customer on the page longer. Choose the most attractive photo and make it the main one.
A professionally created image awakens in the buyer the desire to become the owner of this product. Therefore, after viewing it, a potential buyer is more likely to make the purchase.
If you need help creating a selling portfolio for your products, visit our product photography studio in New York.