One of the most valuable pieces of data for any business is customer traffic and habits. Today’s online marketplace offers companies a unique glimpse into the demographic data of their potential customers.
Regardless of your company’s size, website statistics help determine the source of site traffic and how visitors interact with the website. The data you gather will enable you to understand your audience and better develop your overall brand image.
How to Check and Monitor Website Traffic
Google Analytics is a free tool you can use to analyze your website traffic. The Google Analytics interface connects directly to your website and allows you to track social traffic from Instagram, Twitter, TikTok, and Facebook. Google Analytics organizes data into several categories outlined below.
Visitors Report
When you view your site report, the visitor overview is the default category you will see. The screen will give you the number of visitors, page views, and unique visits. Additionally, you will see the average time each visitor spent on the site, percentage of new visits, and bounce rates.
The data on the vistors’ page can often give you a quick overview of how your site is performing over time.
Traffic Source
The traffic source category shows the origin of your website traffic. This data helps to analyze your SEO, referrals, AdWords, and other marketing campaigns. If you buy social traffic, you can use the traffic source page to study the results of that investment.
Keyword report is also an essential part of your traffic data that can show you which search keywords generate the best results. The generated report shows you how potential clients typically find your website. Though there is a brief report on your Analytics overview page, you can also get more detailed information on the “Search” sub-report.
The sub-report identifies the pages that your site traffic lands on most frequently and from which search engines they accessed the site. You can also view your paid and organic traffic, as well as visitors from RSS feeds.
Content Overview
On the Content page, you will see a graph of your page views. The overview page will show both total page views and unique page views.
A general page view counts whenever a visitor loads a page of your site, while a unique page view specifically counts views from individual sessions.
On the overview page, you can also check AdSense revenue. The currency index on a given page shows the value of that page in your sales funnel. The bounce rate and average time a visitor spends on each page are also displayed here.
Additionally, the overview page gives you the option to review your site’s content by page or page title. You can also get detailed information about the viewed pages, landing, and exit pages.
Conclusion
Checking website traffic helps in analyzing the trends and results of your online marketing strategy. Making the most of your traffic data can significantly benefit your overall marketing strategy, allowing you to expand and increase salesThe wealth of data available in your analytics provides key performance indicators about your site and demographics’ status.