If you are a business owner, you probably understand how powerful social media is. You can use it to connect with existing and potential customers who might help you grow your business significantly. However, social media can only be a successful tool if you have an elaborate social media plan in place.
A social media plan elaborates your company’s strategic analysis, including all the efforts done on social media to reach out to your target audience. Useful social media analytics should define your goals, competitors, target market, assess all your needs, and provide details of all available resources that will help you achieve your goals.
If you are keen on conducting social media analytics, these steps will help you get started:
Set Realistic Social Media Goals
You should be very clear about what your business intends to achieve when using social media. It would help if you had well-defined objectives before starting any form of a campaign on social media. Your goals may include increasing sales, offering top-notch customer support, and brand awareness.
Have a Target Market
When conducting social media analytics, you should clearly define your target market. This includes analyzing your customers and understanding their demographics. Obtaining information such as gender, customer attitudes, spending patterns, and interests will help you design better products. Additionally, it is essential to understand how your customers use social media and their favorite platforms.
A SWOT Analysis is Essential
Your social media analytics will be incomplete if you do not carry out SWOT analysis. SWOT-analysis helps you understand your business’s strengths and weaknesses. It also enables you to understand what opportunities you should pursue and possible threats that can harm your company if not eliminated.
Do a Thorough Competitor Analysis
You should always list down all your competitors and determine whether they have a strong social media presence. If you establish that your competitors have a presence, you should go ahead and find out how they are using each platform. For example, analyze their content and interaction with their target audience on the various media.
Do not forget to check their websites to determine if there are any social media buttons. Additionally, check whether the sharing buttons are active.
List All Available Resources
It is best to have a list that outlines all your company’s resources, which can be used to boost your efforts on social media. You can start by identifying how many hours your team can spend on social media and list all available tools to help you achieve this.
Be Willing to Critique Your Website
Your company’s website might be useful, but it is best to acknowledge that it is not perfect. You should find out whether it’s optimized to allow users to share information and interact with you. It is also best to regularly look at your site’s analytics to establish whether your social media efforts drive traffic to your website.
Conduct a Social Media Audit
A social media audit is essential because it will help you understand how well social media works for your business. You will only be able to conduct a great social media audit if you are organized. It is best to have a social media spreadsheet that lists all your social media platforms and all the platform users.
How Can NetbaseQuid Help?
NetbaseQuid is a top company that focuses on consumer and market intelligence. It is well versed with social media analysis and can help your business achieve the social media presence that it deserves. NetbaseQuid has a team of professionals who understand that brand health is essential for your business. Contracting the company will ensure that your business utilizes all available resources to remain relevant.