Irrespective of the business you are into and the magnitude of your digital marketing, the one thing that you must have when you foray into the digital space is a website. A website is your first impression to your visitors who get to know about you and your services in detail.
On the other hand, a website is also that anchor of all your digital presence that embraces all the traction that you generate across social media. Therefore, be it design, content or maintenance, a lot goes into hosting and maintaining a website.
From the marketing perspective too, SEO experts depend greatly on the website and consider it as a key platform in building your digital presence. Amidst the various SEO technique, on page is one of the most widely used SEO services to improve your website.
However, before we understand how on page SEO services improve the website, here is a quick understanding of what it means:
On page SEO is a technique of optimizing your website to make it
- more visible in search engines
- More useful and informative for your users
- attract more traffic and thereby lead to conversions.
Optimizing your website through on page SEO services encompasses:
- URL: URL is the address of your website. On the other hand, it is also that first line that describes your business. Therefore, your URL must be infused with words that describe your business. For example, if you are a organic, natural fabric fashion label then your URL should be something like www.websitename.com/organic-fabrics-city name where you are located. The trick is infuse your URL with keyword.
- Title Tag: When you search for something, the title that flashes along with the bitly link of your website URL is called the Title Tag. For Google to know what you do and flash it when there is a relevant search, you need to ensure to create a Title Tag that makes it easy to crawl through search. Ideally, Title tag should not be more than 55 characters.
- Meta Description: The brief description of 2-3 lines that you see below the Title Tag when you do an internet search is called the Meta Description. Though it may not have a direct impact on the optimization, it definitely helps users to understand what your business is and pulls them to the website.
- Heading tags: Think of this scenario. Would you be comfortable reading lengthy pages of content or content that is well structured and crisp? Exactly, the same rule applies to your website content as well. Only have pages and fields that are necessary. Keep the content divided into paragraphs with heading tags like what we do, what makes us different etc. This helps users to immediately scout the information that they are looking for. This not helps retain user interest but also helps in leading the user closer to conversion.
- Keywords are the key: Amidst all techniques, the one thing that holds all of it is the keyword. Keyword research is the start point for all SEO activities. Every page of your website must address a theme. Based on the theme, and the keywords sourced, the content must be written infusing the right and relevant keywords. Long tail keywords are also quite useful.
- Load speed: The above being the content side on page SEO elements, loading speed speaks about the technology side of SEO. The human attention span has been reducing day by day. In such condition, if your website takes time to load, you can be sure that the user would move on and probably never look back. No wonder, Google search takes page speed as a key factor for search ranking. Therefore, your page speed matters.
- Make Navigation Easy: When a user lands on your page, make it easy for him to navigate through your website. Hassle-free Navigation is another key element of on page optimization. For example: if you are an online essential oil brand with an e-commerce website. Ideally, the user should be able to explore, select, pay and checkout within no time. Many times, routing the user to pages to keep the user hooked can prove fatal causing the user to exit the website. Make the user experience simple, quick and easy, you can be sure that the user would love to come back.
- Mobile friendly: Lastly, one key optimization element that has become important in recent times is ensuring that your website is mobile-friendly. In short, the page speed and the user experience is the same as in a system.
With the above key on page factors, you can be sure of enhancing your website clicks and conversion. However, if you are unaware of how to implement the above pointers, you can hire an SEO agency that would do this with complete ease.