Twitch is essentially a live streaming platform meant for games and Esports. However, currently you find all kinds of streaming pertaining to anything you are able to think of. In fact, you find live videos in almost anything on Twitch and it would seem quite like watching TV. The main idea is for streamers to actively create communities within their niche areas. This is shared all over the world to like-minded enthusiasts and supporters and thereby building shared and streaming interest throughout internet in this area.
Twitch offers a wonderful payment option such that it is two ways. In other words, both streamers and Twitch gain 50/50 to whatever revenue comes out of its unique ad revenue system. It measures revenue from ads by ascertaining the cost of per thousand impressions. This is called eCPM model. Established streamers that can guarantee viewers may demand higher revenue and this may be 60/40 or more. Again, streamers can also ask viewers on their channels to subscribe too.
Twitch Marketing as Unique Way to Promote Business
Twitch platform is perhaps quite easy to start with and it is a surety that your brand would be viewed by several potential consumers. For this your main aim is to have a viable marketing plan with focused goals to achieve the same. You need to understand your twitch audience quite well as you will get to know that the best way is to entertain on and on and then slowly advertise your brand.
For marketers they will find that each Twitch stream would consist of some general features. These are main video of the stream, a webcam video, a chat and then lastly information about the stream. This would also include name of the user, current viewers and view count.
Currently, there are numerous ways and opportunities to advertise your brand on Twitch. Most forms of advertisements are seen as videos and banners and that too at several top notch places where viewers are likely to see them.
Brand Promotion through Direct Contacts
It is quite fabulous way to promote your brand on Twitch. This is because it has a special feature called Chat that allows viewers to interact with streamers and post their comments. Questions are also allowed to be raised to make the streaming a great opportunity for interacting and here brand placement is sure to be a big hit as almost all viewers are sure to find them.
There are different ways that marketers can exploit the opportunities offered on Twitch platforms as shown below.
1. Brand Awareness
This is something that brands generally require and they may easily position their ads on any live streaming be it sports streaming or other videos. In this case brands partner with other social or non-profit organizations and then create awareness in minds of viewers. Here, the idea is to get the name of brand stick into minds of people before it may be launched or just about to be launched.
Twitch platform has better response in this because it has more youngsters watching its live streams than older people. And these people retain in memory what they have actually seen on video.
2. Targeting Specific Audiences
Businesses or non-commercial organizations may target specific audiences by partnering with niche streamers. These streaming topics are not meant for general public viewing or in larger interest of communities in craigslist alerts. This may only have few viewers yet for some organizations these are the very people that actually contact them and make use of their products or services.
3. Generating Leads
These are partnering concept with people already on self promoting or solo display of their expertise. These are usually watched by specific group of people that love to watch their favorite person doing solo programs be it cooking, yoga, health and fitness and so on.
Here, companies may partner with these persons to promote their own unique brands. Here, these individuals already have followings that regularly watch these shows and they quickly get hooked to these brands being promoted by such small or large individual performers.
4. Marketing vide Influencer
Currently, there are numerous established streamers that are watched by millions of viewers worldwide. This viewership is something like a jackpot for businesses that wish to promote their products. However, the catch is that there may be difficulty of placing your brand advertisement or video.
In order to make these streams as your brand’s influencer you may need to make some good expenses upfront. Usually, brands ride on the influence of these established streamers by giving actors with gifts and treats so that their brand gets automatically projected in the stream.
5. Paid Ads
This is one of the direct methods of promoting your brand. Businesses may pay to Twitch for placing advertisement in niche areas. You may need to go through details of ad opportunities on Twitch official network. You may contact their staff with your proposals and ascertain the cost of ads on Twitch streaming.
6. Buying Twitch Followers and Views
Last and surely one of the quickest methods is to get enough twitch follower and views. This is done through help of agencies that help you attain your targeted followers and viewership for specific charges. It is seen that many businesses try this route that gives them instant brand awareness to followers with ease without wasting much time to do so.
Hence, in case you want a fast way forward with your brand then you may generate traffic with shortcut. This is done through online sites where you buy twitch followers & buy twitch views for payment.
Tools for Easy Interaction between Communities
Twitch subscribers are one way that Twitch remains a platform that can stream free videos to viewers. Subscribers to Twitch unlike other ordinary viewers have certain benefits. This includes ad free viewing that again saves those hassles during video watching. Apart from that they can make use of emotes and these are quite exclusive to Twitch. These are branded emotes serve to brand communities and these are identified by all members of every other communities including their own.
Avid viewers of particular streaming videos also get badges that appear next to their own username.
Besides, Twitch also accepts donations from anyone for revenue as they are pretty new in this business. This is good opportunity for brands that wish to promote on this platform as they can expect better benefits in future too.
It is a known fact that gaming tournaments and esports are one of the most influencing streaming videos on Twitch and therefore for brands this is one huge opportunity that can turn tables as far as viewership is concerned. The shows on Twitch instigate viewers into FOMO and brands get noticed at once.