With 2 billion active monthly users, YouTube allows you to create multiple channels with your current YouTube/Google account and manage them simultaneously. If you have two different subjects to represent, you can target multiple channels, to reach more specific target audience.
Similarly, if your brand incorporates diverse verticals and you have a large existing audience, you can consider creating multiple channels. Multiple channels help you to expand your reach and brand’s awareness. When you produce another channel, you create a Brand Account linked to your personal Youtube account. You can even monetize all your multiple youtube channels via one AdSense account.
Benefits of having multiple youtube channels
- By sticking to more specialized niche via multiple channels, you get access to more specific fans/audience. Hence, it increases your channel’s rankings and searchability.
- It is good for the brand to have distinct YouTube channel for each vertical which can help by focusing on its target audience.
- If your audience is large enough (more than 10,000 subscribers) a separate channel just makes sense. Many Youtubers buy real YouTube subscribers to increase their channel’s ranking, brand’s reputation, reliability, and cognizance.
How to create a second YouTube channel- To get started, login to YouTube with your Google account. Then click on your Google account icon at the top right corner and click “YouTube settings” from it. From the “Overview” section of the YouTube settings, click on “See all my channels or create a new channel” link. On the next page, you will see your current channel with a “Create a new channel” option together. Click on “Create a new channel” to start the process.
Add an exclusive name for your new channel and postulate category where it meets. Then, review the checkbox next to “I agree to the “Pages Terms” and hit “Done”. Voila! you have created multiple YouTube channels.
You can manage this new YouTube channel like you do your private account. Add different channel icons—the user profile image on YouTube—to differentiate which account you’re using at a particular time.
Now you can switch between them and manage each channel easily. To switch between the channels, go to the “See all my channels or create a new channel” page again and you will see all your channels listed there. Just click on the channel name, you want to use and you will be readdressed to the homepage of YouTube with the preferences of that particular channel. Now all the variations you make or videos you upload will be connected with that explicit channel only. You can switch from one channel to other in seconds!
How to manage multiple youtube channels through multiple users
You can add multiple users for your YouTube channel. This works best if you have a team for management. These members or managers don’t need a new username and password to access the account when logging in. Particularly those vloggers, who are using YouTube as a main income source, and have a team to help them with video manufacturing, this new amalgamation and feature will assist them to resolve the problematic issues of login sharing.
This works well for social media marketing companies, as, with manager option, a brand can give authority to their employees to run a campaign.
Follow these simple directions to include multiple users to manage your brand account.
Step 1: Sign in as the owner of the Brand Account. Click on your profile picture in the top right and choose Switch Accounts.
Head to the Brand Account you want to add multiple managers to.
Step 2: From the settings, go to Your Channel and click on Settings on the left side bar.
Step 3: Under Your YouTube channel is an option that mention- Channel managers. Hit the Add or remove manager(s).
Step 4: In the Brand Account details menu, click on Manage Permissions button. Select Invite new user button in the top right corner.
Step 4: Include the email addresses of other users who you’d like to have entree to this account. You can select from three diverse characters for users
- Owner- as the word itself says, they have most control over the account. They can give authorization to others to manage the account and delete the account.
- Account Manager. These users can use precise Google services for the account like uploading and scheduling videos and photos.
- Communications manager. They upload videos but can’t actually use YouTube.
You gain the power to select a level of access you want to give your users.
Step 5: hit Invite. And That’s the way it is! Those users will receive an invite to participate in managing the account.
How to delete multiple youtube channels If the idea of making another channel flop, you can simply delete the YouTube channel.
Step 1: Go to your channel settings by clicking on your profile icon in the top right corner. Then click Settings.
Step 2: On the right sidebar, head to Advanced settings.
Step 3: From Advanced settings, hit Delete channel underneath.
From here you can hide your content or permanently delete your content. Hiding your content will hide all videos from your YouTube channel momentarily. All the things like videos, likes, subscribes, and channel name will be made private and sequestered. With all comments deleted forever.
Permanently deleting your content will delete all of the content in the channel including the channel itself forever. When you are sure to kill a channel, hit permanently delete andclick on delete my content.
After learning, how to manage multiple youtube channels, lets study some strategies for managing multiple YouTube channels
1. Leverage Youtube SEO to promote your channel’s ranking-You must find relevant keywords with a tool like Google Ads keyword planner or Google trends or use tools like Tubebuddy or vidIQ to get powerful keywords. Then include these keywords in your title, description and tags to increase your videos discoverability and visibility in search pages. Understanding, how to manage multiple youtube channels and growing them will boost your success stream.
2. Add a title that is unique, short, expressive, eye-catching, and attractive. It must be hard-hitting, and of not more than 60 characters. Try to include your keywords in the first half of the title.
- Include an irresistible description– The channel description is your path to express what your channel is about and potential target audience why they should subscribe to your channel! This is a great place to add long-tail keywords. Don’t exceed 5000 characters limit.
3. Design Custom Thumbnails: Your thumbnail is the first visual announcement of your video with an approaching viewer. To enjoy the, benefits of having multiple youtube channels and boost reach, viewership via increased click through rates, create an eye-catchy and compelling thumbnail to your videos. You can use any high-quality image relevant to your content with a
- Resolution of 1280 x 720 px (but any 16:9 aspect ratio would be good)
- Format .JPG, .GIF, .BMP, or .PNG
- Size of not more than 2MB
- Use contrasting background colours
- Add readable text, stylish fonts and highlighted areas
- An amusing facial expression will work too
- Use bogy thumbnails with contrasting colours of that of Youtube
4. Leverage email marketing to promote your multiple Youtube channel-Emails enables Youtubers/brands/organizations to connect directly to the inboxes of their subscribers. If you have one e-mail ID for multiple channels, these connections help continuous relationship building with different groups of audience from a single platform.
5. Remember, consistency is the key- regular production helps users to come back for more. So, it’s vital to create and keep to a good content publishing schedule. You can target to publish at the same time each day, week, or month.
I hope you understood well, how to manage multiple Youtube channels. Feel free to share!