The popularity of Instagram has been growing steadily since its inception in 2010, especially after the social media app introduced its story and reels features. When it comes to Instagram, it is very important that you stay on top of all the marketing trends.
As we head towards 2021, it is very important that you understand what works on Instagram and what does not. If you want your Instagram account, whether personal or your business, to grow and gain more followers and likes, you need to know the latest Instagram trends.
Depending on how you use them, these trends can either make you or break you. Hence, you need to take out some time off your schedule and learn how these trends work.
Instagram trends to look out for in 2021
Here are some Instagram trends that we may see in 2021:
Instagram reels
Instagram has released this short-video form known as Instagram Reels, and it is here to stay. Due to people today having short attention spans and the increasing competition from other similar platforms, like TikTok, Instagram Reels took its place in 2020 and is set to explode in the coming year.
Interestingly, Instagram’s IGTV format was the front runner for the app’s video content. While IGTV still occupies an important space, you should turn your attention and focus on Reels. They have an unbelievably high reach and will allow you to get in front of new audiences with ease; this way, your account will grow organically as well.
Instagram shopping
According to sources, it has been predicted that Instagram shopping could be worth more than $10 billion, thanks to the platform’s new shopping feature. This feature will allow you to purchase almost anything you like, without having to leave the app.
Similar to Reels, Instagram has positioned the shopping tab on the main navigation bar, which indicates that the app means business when it comes to online shopping. Additionally, we have also seen the rise of micro-influencers and nano-influencers, which only means that shopping opportunities will be just around the corner, especially for showcasing sponsored content.
Instagram SEO
While SEO is not being used on Instagram right now, it may very well be on its way in 2021. With the help of keywords, users will be able to learn new content, apart from keywords. Today, we have the general trend where 1- or 2-word search queries may change to inputting full questions and phrases, as seen in other search engines like Google and Bing.
However, the question here is whether the trend of hashtags falls once the keyword feature is introduced? This is just a question of time – however, it is important to know that the content performance of hashtags does not appear to be diminishing. This may signify that hashtags may remain for a very long time. You can use Instagram hashtags research tools to find trending hashtags to use in your post. One, best tool is Task Ant that you can use for your ease.
Carousel posts
Carousals, or multi-photo posts, have become a quite popular trend in 2020 and will only grow in the next year. While uploading them may consume some time, creating high-quality carousel posts are worth the time and energy because they will increase your engagement and reach and improve your account’s performance.
If you want to share weekly carousels, you need to update them into your weekly content plant, including a call-to-share. When your content is shared, it is a signal for Instagram and lets it know that your content is high quality and will be pushed out to a wider audience.
Instagram Live
Instagram Live was launched quite some time back and soon became one of the fastest Instagram trends, especially in 2020. As countries went to lockdown mode to curb the spread of the COVID-19 virus, the masses took to digital media to keep their channels active. In fact, the use of Instagram Live skyrocketed to 70% in April 2020.
As we move onwards to 2021, we can safely assume that Instagram Live will be used more than usual, especially for events. It is likely that the lockdown procedure will remain for the better part of 2021, and there is so much scope for Instagram Live than you can imagine.
Conclusion
As we can see above, the above-mentioned trends may work in full force for 2021. The world of social media is changing, and we all need to adapt soon to these trends so that our posts reach a wider audience and grow our profiles as well. If you are working for a business’s Instagram page, then it is very important that you keep studying these trends and remain ahead of your competition. Also, don’t forget using Instagram hashtags finder apps for this very year to stay ahead of everyone.