LinkedIn turns 18 this year. In these 18 years, this social media network has expanded exponentially. It is now the largest gathering of professionals and B2B networking in the world. If used correctly, it can do wonders for your business in generating leads, creating brand awareness, image building, product launching, forging partnerships, tapping opportunities, and of course, job hunting. Last year left a profound impact on businesses around the world. Here is how you can use it to grow your business in 2021.
Create visually appealing content:
While making content on LinkedIn, embellish it with captivating images, infographics, or videos. As per LinkedIn’s own algorithm, posts with these qualities perform better than band texts.
Make a complete company profile:
By complete, we mean it should not lack any important information or aspect. Everything related to your company’s products, its history, etc., should be disclosed. The user should have a clear understanding of what your company does after landing on your page.
Optimize your LinkedIn page:
How you optimize your company’s website outside LinkedIn, you have to do it for LinkedIn too. Ensure you follow all the rules and techniques to make your company’s profile friendlier to LinkedIn’s algorithms and standards. A digital marketing company, Bangkok, would help you achieve that.
Promote your page:
Use your other social media accounts to promote your page on LinkedIn. The more followers it has, the better will be its reach and engagement.
Post relevant and engaging content:
Do not go overboard with your brand’s promotion on LinkedIn. The audience here is different. Make a concerted effort to create content that resonates with your company’s overall objectives. The post could be giving implied references to your products instead of going for the obvious. It could be educational and entertaining and relate to your industry in a wider way.
Timing of the posts:
At what time you choose to post matters too. Professional people tend to be free in the morning, during breaks, and in the evening. This is when they check their social media accounts. If you post in these time slots, then your post will garner more engagement.
Check your competitors:
See what type of presence your competitors have on LinkedIn. What is their page about, and what kind of content do they share? LinkedIn has a feature called “Companies to track.” Use this feature to gain insight into how your competitor is faring on LinkedIn. This may include the followers’ growth, level of engagement, and several followers, etc.
Use paid promotions:
Like other social media platforms, LinkedIn also offers the option of paid promotions. They can amplify your post’s engagement and the number of followers too. You can use the feature of “matched audiences” while running a paid promotion. It targets those already on your list or who have engaged with you in the past on some level.
Contact Ibex Media Group:
Ibex Media Group is a leading digital marketing agency in Bangkok. It is a professional enterprise with all the human and material resources to run your digital marketing campaigns and strategies. For any of your online marketing needs, you can contact us at any time.