Instagram hashtags are a powerful tool in the hands of skilled marketers and social media managers. As a brand, you can increase your engagement by 50% and 100% as an individual when you use hashtags for your posts.
Hashtags originally came from Twitter, but other platforms such as Instagram and Facebook adopted it due to the power and advantages. Marketers spend sizable budgets on Instagram marketing, and the primary tool with which their posts are discovered is through hashtags. So you will expect that they spend a lot of working on hashtags. It’s a lot better than buying instagram followers.
Pros of Instagram Hashtags
When you use hashtags properly, you are guaranteed to reap a lot of benefits from them. We want to look at the benefits Instagram hashtags have to offer when you use them in your posts.
- Using popular hashtags for instagram in your posts increases discoverability. They let users search and find posts that use them. If a person is interested in a particular topic and has hashtags related to it, all that is needed is to search for the hashtags and find the posts.You can think of hashtags as SEO tools that filter and boost the discoverability of posts.
- ● Hashtags help you raise awareness about your brand, product, or service. As a brand, you need to dedicate some time and research to develop a branded hashtag, raising awareness about your brand. Even established brandsthat have a large percentage of their budget dedicated to marketing make use of branded hashtags, and so should you.
- Hashtags let your audience find you easily. It enables people to follow conversations, events, and promotions.
- As a brand, one of the ways you can track your promo’s success on Instagram is through hashtags. If you run a promotion, you can use analytics to calculate how much engagement the hashtags drive and compare with the revenue you generated or some other milestone you met.
- Hashtags are germane to community building.If you are a brand or individual, if you want to build a community and following, you need to use hashtags.As we said earlier, hashtags make it easier for people to follow conversations, so if you want to build a community, you must use a hashtag that people can easily follow.
Cons of Instagram Hashtags
Some downsides may come with the use of hashtags.
- When you use a lot of hashtags, your posts may come across as spam.
- In the current world we are in, a lot of things are open to interpretation. There’s a chance that your hashtags may have a double meaning or can be misunderstood and come across as offensive. Hashtags can be misused and have unintended consequences.
- You may have a hard time creating a good hashtag. But there are services like Hashtags for likes which is one of the best Instagram Hashtag finding tool which will help you with this. They also help you find relevant and high performing hashtags.
What Makes a Great Instagram Hashtag?
Hashtags for your posts on Instagram must be unique and follow a set of rules for you to get all the benefits of using hashtags.
- Before you choose a hashtag, make sure it is memorable. You want to use a hashtag that people can easily remember to include it in their posts.
- Asides from memorability of the hashtags, they must also be unique and not complex.
- Avoid generic and cliché hashtags such as places, people, or food, although there are exceptions in some cases where this is acceptable.
- Keep the hashtag short, and let it revolve around a particular message or topic. It mustn’t be abstract.
- Don’t use words that may have a double meaning or use slangs. Make sure the hashtag can’t be used in another context,resulting in Problems later on.
- Your hashtags must properly define your brand. Therefore you can include your brand name or product in the hashtags.
- If you are new to a niche, the easiest thing you can do to find great hashtags is to study competitors to identify the popular hashtags in your niche. The major upside to using this approach is that you will be using a hashtag that your audience is already familiar with.
- One way to get the best out of hashtags is to study your audience as it will give you insights into what hashtags they are using and what their conversations are about.
Conclusion
Using hashtags in your posts has both pros and cons and for better finding a hashtag, you can always use Instagram hashtag generators for your assistance, which we have discussed. When used properly, hashtags will give you a lot of benefits and vice versa. As a social media account manager, you need to use hashtags in your Instagram posts to get more followers and a higher engagement rate. More engagements relate directly to more revenue and value to your brand.