Optimizing your website for organic SEO isn’t an all-nighter deal. It is a slow and steady process that yields great advantages. In fact, one of the most important aspects of nurturing a healthy, organic SEO culture is to steadily build on high quality, natural backlink network on your website.
Google puts a lot of weight on ranking a website based on the number and quality of backlinks it has. However, it is a walk on a tightrope – there are many bumps down the road if your website doesn’t pay attention to itself first.
Search Engine Journal interviewed John Mueller, Google’s search advocate. He had interesting insights to share regarding link building on websites. He emphasized that while backlinking is important, businesses tend to lose focus. They try to make low-quality links seem high-quality, and unnatural links seem natural. This is counterproductive.
This is where your business requires a link building services company that can help your business really build a robust network of natural, high-quality backlinks that Google doesn’t have problems with.
Top 6 Benefits of Outsourcing Link Building
A survey by Databox placed link building at the third position when it came to the factors most important to search engine rankings. It is no wonder that businesses are realizing the importance of link building services and are more open to outsourcing this off-page SEO activity. Let’s now take a look at 6 key benefits of hiring link building professionals.
Save Money
Consider two situations:
- You are on a tight budget, therefore decide to go against hiring a professional for link building. Instead, you purchase backlinks in bulk and let your in-house SEO/content team handle the rest. While you do see a traffic boost on your website, it doesn’t last – you are forced to consider purchasing links again.
- You are on a tight budget but decide to hire a link building professional anyway. This professional knows the tricks of the trade and helps you get counted but high-quality backlinks for every page on your website. They work to keep building good links consistently, resulting in a slow and steady rise in website traffic, which you can sustain.
Scenario two saves you money, even though outsourcing may seem like an expensive deal at first.
Better Link Building
In John Mueller’s words:
“And essentially, when it comes to links, Google’s point of view is that these should be things that are not organized by you, that are not paid for by you, that are not created by you. But rather they should be naturally people who say, well, this is really cool, I really like that.”
In essence, what really matters for effective link building is that it should be externally motivated instead of something you manage internally. A link building professional will help your business create a network of friendly websites and bloggers who will promote your content for you and provide you backlinks because they liked your content.
Professional SEO
Link building services dedicate SEO professionals to handle your case, which essentially means two things:
- The link building process will be efficiently and professionally orchestrated
- It will be a long-term engagement that would ultimately improve your overall SEO health and website rankings over time
It may not be the fastest way to improve your search result rankings, but it is the most reliable, search-engine friendly method that you can adopt to give your rankings a boost. Additionally, these professionals help your business stay out of SEO penalties and blacklists which may set you back if ignored.
Better Control Over Your Website
It is a myth that outsourcing link building takes your control away. Your website is yours in the end, and you get to decide how to proceed. The professionals you outsource this work to merely handle the operations – the how part of it. This arrangement makes more sense because all you need to do is provide them with an exhaustive guideline on what you wish to accomplish from link building, and leave the rest for them to manage.
Industry Experts
You may or may not fully understand the scope of link building and the effort it takes to build a linking network. On the other hand, a link building specialist knows the ins and outs of the trade and can bring the value of this knowledge to the table. Your business would reduce significant amounts of time needed to get link building rolling with the help of a professional.
High-Quality Links
It is known that high-quality links are important to achieve better search engine rankings. With an industry expert who knows where and how to acquire high-quality links, your business can easily scale the link building challenge smoothly. There would be minimal setbacks or delays, and your website would steer clear of black hat SEO practices. Outsourcing your link building helps your business create a reputable profile online.
Conclusion
Link building has become essential for websites today, seeing how Google considers it one of the major factors for ranking. With that said, doing it properly is just as important. Link building professionals help you build a good base of backlinks on your website, in addition to countless other benefits, as discussed in the blog. If you are considering link building, consider outsourcing this activity.