When you have the appropriate Instagram tips and tricks handy, your IG feed can become the center of interesting activities. Your posts will start garnering more likes, comments, shares, and of course engagement. You can make the best out of this photo-sharing social media app to highlight your graphic design work to a large audience base in less time.
You need to figure out how to attain maximum user engagement and tap into the IG community for greater dividends for your logo design, t-shirt design, cover illustrations, and so on. According to an article published on https://www.wix.com, you can drive better engagement through Instagram Stories. Make the most of the opportunity to let your imagination run wild; showing your followers you are a real person behind the device screen. Here are some of the top tips to highlight your graphic design creatives and make your mark as a professional through Instagram:
Do away with lengthy captions
Your IG content should demonstrate enthusiasm and passion as a graphic design artist. Be a little open on how you work, implying how to conceptualize a design from scratch to its completion. Share your work progress, like how you brainstormed to create a stunning logo. A couple of times, you need to show your audience how you work in detail. The best way to do it is by using captions to support your photos or videos on Instagram. Then, that does not mean that you end up writing lengthy captions!
Let your visuals speak for themselves and not lengthy captions. Of course, you will need some text to explain what your illustration or animation is all about, but avoid being too wordy when it comes to Instagram captions. In simple words, do away with lengthy descriptions that do not benefit you in any way.
Say, for instance, you post a single still photo, publish a video about your graphic design process. Talk about the same in the caption but avoid writing a paragraph, as your audience will not care to read so much.
Avoid over-curating
Graphic designers build visual concepts leveraging computer applications or simply use their hands to draw or sketch to convey ideas to inform, motivate, and grab the attention of their audience. You can post at those times when you know that most of your followers would be using their smartphones. It could be the lunch break time, time after work, or during weekend mornings. Graphic design professionals sometimes need to plan their posts for commissioned work that entail Instagram posts. In such a case, you can post and let your client decide on your work. Then, avoid over-curating your feed. It does not work all the time, unless necessary. Your goal is to get comments on Instagram through stunning IG content and build engagement.
You can double down on posts that you think are essential, especially design work that you have more knowledge about, and worked much around such designs. Your feed should not look purposely curated.
Though some graphic designers achieved much success with feeds extremely curated, that does not mean that over-curated feeds will always work on Instagram. Some designers do not hesitate to get more likes. You can curate your feed if you feel it is important, but normally, over-stylized feeds become boring after a certain point in time.
Choose important themes and adhere to them
Instead of embracing a rigid content strategy for Instagram all the time, you can stick to some simple rules. Some Instagrammers follow this strategy and have around 9,000 followers. Choose a consistent theme and stick to it for nurturing your audience. All you need to do is understand and interact with your followers, create and publish IG content consistently that aligns with your design philosophy, and most essentially, create graphic design work that you love and your audience loves.
A popular IG account of a graphic design expert is one that looks authentic. Create feeds that look unique as well as show you as a genuine graphic designer, as an individual.
You can create and display work that looks stunning but sticks to your chosen theme. You can use a subtle color scheme of pastel shades and pink if you are targeting women. Break the illustrations through images to make them stand out on Instagram and not end up looking overwhelming.
Choosing key themes will help you grow your following from hundreds to thousands or more in a matter of a few months. Stay honest to the work and topics that matter for your targeted audience on Instagram. For example, you can create a buzz on social media by challenging the perception of the society of what a feminine body should look like with the use of cheerful illustrations.
Conclusion
Once you know what you want and how passionate you are about your graphic design work, you can make your mark on Instagram. Build on your logos, illustrations, animations, and personal style.