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Home Digital Marketing

What Employers Look for in Digital Marketing Professionals

by Anny Gibson
03/02/2024
in Digital Marketing
What Employers Look for in Digital Marketing Professionals
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The digital marketing field is continually increasing due to frequent and revolutionary innovations. In the last ten years, a significant evolution has resulted in the emergence of expansive market specialists and development-centered digital marketers. These continuous advancements have led to challenges for employers in getting the perfect candidates for digital marketing positions. Hence, digital marketing recruiters always seek candidates responsible for shared revenue goals, increased website visits, growth metrics, etc.

Top Digital Marketing Skills in Demand

Digital marketing encompasses product and service promotions through digital platforms, mobile technology, etc. Within the realm of digital marketing, numerous career paths unfold. These may include roles such as:

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– Digital consultant

– Social media planner

– Digital marketing strategist

– Marketing Coordinator

Proficiency in digital marketing skills is a fundamental attribute that experts employ to endorse products, services, or brands through digital channels. These skills constitute a blend of hard and soft skills. Hard skills often necessitate knowledge specific to the type of marketing involved. These competencies enable digital marketing recruiters to assess candidates’ capability to implement diverse marketing strategies.

Search Engine Optimization

Commonly known as SEO, it involves the optimization of digital content to achieve higher rankings in search results when users search for specific keywords or phrases. Digital marketers employ SEO techniques to enhance website traffic. This expertise involves conducting keyword and market research to formulate strategies for creating search engine-friendly content. SEO skills encompass:

– Conducting A/B testing to enhance website traffic

– Utilizing paid advertisements and searches

– Analyzing user data and seamlessly integrating relevant keywords or phrases into the content

Copywriting Skills

Writing and communications proficiency is a significant characteristic that digital marketing recruiters aim to have including the ability to use language as an art in capturing buyers’ attention, interest piquing, and desire generation for product or solution creation with subsequent action initiating. Copywriting is the art of writing persuasive materials, which could be anything from a headline on our homepage to creative for social media that highlights services we offer or even an email informing customer about promotions. For example, A/B testing of an email containing two subject lines makes it possible to compare open rates. Likewise, the effectiveness of website copywriting can be measured by monitoring metrics such as bounce rate.

Research Skills

A digital marketer engages in data analysis to assess the success of digital marketing campaigns and enhance their strategies. Employers favor candidates possessing exceptional research and data analysis skills, which are pivotal in evaluating customer satisfaction. Through their analytical efforts, marketers gain insights into the effectiveness of strategies with customers, distinguishing between those yielding favorable outcomes and those falling short of expectations. Proficiency in research and data analysis facilitates the creation of precise interpretations and conclusions regarding data results. Core skills in this domain include designing user surveys for gathering feedback, identifying the target audience’s needs, and interpreting the data analysis outcomes.

Marketing Automation and Technology

Utilizing marketing automation tools involves employing platforms like HubSpot, Marketo, and Mailchimp. These tools are instrumental in converting website visitors into customers, monitoring customer journeys through the marketing funnel (the trajectory buyers follow from initial brand awareness to the ultimate purchase), and engaging customers through various channels such as pop-ups, landing pages, emails, SMS texts, and more. The most potent marketing automation platforms provide the capability to oversee the entire customer journey within a single platform. It is essential to possess the expertise to select the appropriate online platforms for your business, adapting to those already in use by your company to excel as a knowledgeable digital marketer. This adaptability is crucial for personalizing the buyer’s journey and ensuring they have the most satisfying experience, ultimately purchasing your business.

Conclusion

Exceptional digital marketing recruiters always hire candidates who must seamlessly integrate analytical thinking with creative problem-solving, allowing for the development of inventive marketing campaign concepts to maintain the relevance of marketing strategies. However, the crux lies in the ability to be persuasive and influential without overtly appearing so. Reflect on whether you would be inclined to purchase the product you are promoting based on your campaign. Concentrating on honing these fundamental skills will pave the way for your success in becoming an accomplished digital marketing manager.

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