Instagram is one of the most used social networks. Its popularity is growing every day. But how to advertise on Instagram?
An advertising campaign on websites is a tool to achieve a company’s goal or objective. How can Instagram help?
- Increase sales. According to research, goods with an average cost of up to $50 are promoted well on social networks. Instagram influencer platform will be a good helper for promoting products with preliminary preparation of users;
- Attract visitors to the site. It will help get the high activity of Instagram influencer network users;
- Find potential clients;
- Increase brand awareness.
- Maintain credibility and reputation. You can create a good image and promote the philosophical ideas of the company on the network;
- Raise website conversion;
- Draw attention to products and services;
- Talk about new ideas and promotions;
- Increase the activity of followers on the platform: likes, reposts, comments, video viewing;
- Increase interest in the company’s offers.
And this is not the whole list.
What Is Influencer Marketing on Instagram?
The use of popularity and trust factors to complement a marketing strategy is called influencer marketing. Instagram influencers add the human factor to the marketing equation, lending attention to a business’s entire marketing campaign and building trust with potential customers.
Instagram influencer marketing goes beyond classic digital marketing when it comes to customer acquisition and conversions. In the past year, the marketing effect has exploded. Brands actively use influencers to introduce their products and services. While most social media platforms failed due to various issues, 73% of businesses advertised through influencer marketing on Instagram at least once in 2021. Therefore, the Instagram influencer marketplace is a powerful tool for businesses.
If you want to make influencer marketing a part of your marketing process, here are a few key trends to be aware of before doing using an Instagram influencer platform:
- Available marketplace advertising formats — posts, stories, video reels, etc.;
- The cost of advertising — for individual publications and a “package” of several ones;
- Conditions for approval of posts — photos, videos, and text of the publication;
- Ad placement time — at the beginning, middle, or end of the day;
- Ad placement period — whether it will be removed and after what time;
- Forms of payment — they may not be monetary.
Bloggers usually have a work email, a link to a manager, or a work page in the profile header where the working conditions are indicated. Each blogger has their own set of conditions, combinations, and particular software to promote your services that can be very different.
Influence marketing is a way to reach new audiences, increase brand awareness and image, and ultimately increase sales. You can find influencers in any niche. The Instagram influencer marketing platform is one of the most widely used social networks today, and it is constantly growing. If you’re not doing Instagram influencer marketing, you’re missing out on a huge opportunity for your business. It is one of the best ways to spend your marketing budget. Using the power of the Instajet Instagram influencer marketing platform or any other one, you can earn money in just one night without taking your finger off the screen of your smartphone.