Why does Search Engine Optimization (SEO) matter? You might wonder. Let’s quickly look at the facts. Do you know that people all over the world perform about 3.5 billion searches per day? That goes to say regardless of the niche your business is centred around there’s someone in need of your products or services and that person is making enquiries even now.
Just as many people are searching for solutions to different problems online, there are also different businesses brands willing to offer solutions to the questions or problems people search for online. So what makes your business stand out? Is it the age of the business? The answer is SEO and in this guide, we’ll be looking at why SEO Matters.
What is SEO?
Search Engine Optimization (SEO) is defined as the set of rules that are followed in order to optimize a website so that the website can rank higher in search engines’ organic results. You can also say that they are the set of instructions you are to follow or integrate into your website in order to generate more traffic.
SEO has two major objectives. The first objective is to help you understand what your audience is searching for online to enable you to create high-quality content to satisfy their curiosity or provide solutions to their problems while the second objective is to help you create a website that search engines can index, find, and understand its content.
SEO can be seen as a complete framework since its entire process involves a set of controls, a number of rules, and a number of stages.
Why does SEO matter?
Becoming an entrepreneur (business person) has to do with determining what people are constantly in need of in your region and providing a solution for them. If you can do that, you have got a business running for yourself and all that’s left is to brand it so no one steals your idea.
Notice that in that scenario, SEO did not pop up and you might wonder, why does it even matter in general? Well, I’ll tell you. Every business needs traffic (people) to thrive—that’s the more people you can pull to patronize your business, the more successful your business is and that’s where SEO comes into play.
Just because you have a website up running doesn’t mean that your website will be visible to your audience. Without SEO having a website is similar to not having one because if your target audience can’t access your website then it doesn’t exist to them. SEO brings your business into the spotlight and that spotlight is Google’s front page.
Why is the top page important for my website? Research shows that over 70% of search engine users (which includes your target audience) are more likely to click on the first five results. SEO helps you get a position on Google’s front page and if done properly your website will appear among the first five results. Achieving that means that your target audience will now be able to see the products or services you render which can be translated to having more traffic that can be converted to sales or leads.
SEO isn’t all about the visibility of your website and search engine rankings. SEO is also about the users and this time not about their search results but the user’s experience and usability while navigating through your website. SEO has a role to play here because it can improve a website’s user experience and usability.
People trust search engines and if you can get a top position on Google front page for the specific keywords the user is searching for increases your website’s trust. That’s because they trust the search engines and if the search engines trust your website then they’ll trust it too. This means that SEO can help build your website’s authority.
Performing SEO on your business isn’t an easy task because you’ll have to take out time to study or learn SEO. Learning SEO is the easy part, you’ll need to monitor Google since Google changes its algorithm from time to time if you want to stay relevant or remain on Google’s front page. What if I don’t have the time for all these but I want my business’s website to be SEO-friendly? In that case, what you need is Sydney SEO Experts. These experts will handle all the SEO related needs of your website giving you more time to focus on what matters—your business.