Consumers trust influencers more than they trust traditional advertising campaigns. Influencers know how to post content that engages their audience and builds trust. Influencer marketing is therefore a proven way of boosting customer responsiveness and building relationships.
Increase brand visibility
When you offer compensation to influencers, they have an incentive to produce great content for you and will often put time and effort into creating it. Content on and backlinks from the websites of reputable influencers can improve the ranking of your website in the search engines and drive more organic traffic to it.
Influencers will often do more that you require if you build up a good relationship with them – they may showcase your product on a Facebook page even you only expected help with an Instagram campaign.
Gain insights into content that resonates
By working with influencers, you gain insights into the type of content that is most likely to resonate with a particular audience. They are often willing to work closely with you to help shape the best content for the partnership.
A partnership with an influencer offers the opportunity to have conversations about your brand and how it is perceived by the public. An exchange of ideas may result in useful suggestions about how to fill in gaps in your current content offerings or make other improvements.
Use a cost-effective way to market
This will help you to understand how the relationship works. Many companies prefer working with micro-influencers because they usually have very engaged followers and authentic engagement is more important than the number of followers.
“An easy way to pick up “fake influencers” is to look at the ratio between followers and engagement. If an influencer has thousands of followers but does not get any likes or comments on posts, the followers may just be fake.” – says Miles Hoffman from twiftnews.
Build relationships with influencers
Many platforms exist today to help you find influencers based on niche, budget, reach and more. Even brands working in a unique niche are able to find influencers for their target markets. Work with the right influencers and you can build lasting relationships with them. They can get to know you business, products and your vision.
This will often result in them wanting to support you and help your business to grow. Forming a long-term relationship with a micro-influencer that really understands your audience can be mutually beneficial.
Easily measure ROI
One of the benefits of partnering with an influencer is the ability to demonstrate ROI in many ways. For instance, you are able to measure your traffic, followers, etc. before and after an influencer campaign. You can monitor how sponsored content affects not only traffic but behavior on your website and your social media platforms.
Using Google Tag Manager and Google Analytics gives you a way to provide influencers with tracking links that can include in their blog posts, videos or newsletters. As part of your agreement, influencers can also provide you with statistics about how well your sponsored content performed on their websites.
A final word
Influencer marketing is not just for large brands with a big budget. If you take influencer marketing seriously and find influencers that speak to your audience, you will see how beneficial the investment can be. It can increase brand visibility, give you more insight into effective content, extend your reach, and provide a great return on investment.