If you are a pastry lover, at the same time, looking for means to earn extra income, it makes sense to start a bakery of your own. Bakeries are a popular business in the food industry. Plus, you won’t have a hard time attracting customers because everybody enjoys having their share of baked goods. But do you know that aside from starting a retail bakery, you can also opt to sell wholesale pastries Brisbane offerings? Find out more about what a wholesale bakery is!
What is a wholesale bakery?
Wholesale bakeries simply sell their goods in bulk. They usually supply wholesale bakery items to groceries, supermarkets, restaurants, coffee shops, and other commercial establishments. Compared to traditional bakeries, this type of business caters to different needs and customer bases.
Retail vs Wholesale Bakery
Orders
Both bakeries prepare a certain number of baked goods. In retail bakeries, they make just enough for the day or make another batch, depending on the flow of customers. In a wholesale bakery, orders are typically in large and fixed quantities. Clients from commercial establishments order in advance so wholesale bakery owners can plan how many wholesale pastries Brisbane items to bake per day.
Location
Retail bakeries normally work on building an attractive storefront to appeal to potential customers. These stores should not only be eye-catching but also ideally located. Wholesale bakeries don’t need to worry about having a storefront. Even an ordinary warehouse will work just fine as long as they can deliver wholesale bakery items to their clients on time. Also, there should be enough space on the wholesale bakery’s location as more baking equipment and staff members will be needed to fulfil the high volume of orders.
Marketing
Both businesses benefit from marketing tactics. But the difference is retail bakeries need to display their baked specialties on the counter and make them more appealing so that they will be sold. Wholesale bakery owners rely on their websites to display their wholesale pastries Brisbane supplies and don’t need to invest in-store displays.
Clients
Retail bakeries have a different target market than those of wholesale bakeries. It’s a bit general for retail bakeries because anyone within the area that passes by their location can be their potential customer. They can target any age, gender, and any other classification. On the other hand, wholesale bakeries solely target business owners.
Income
The good news is that both businesses offer a good return on investment. The only distinction between the two lies in the consistency of the clients. The income of retail bakeries is dependent on the number of customers who patronize their baked specialties on a day. Meanwhile, business in wholesale bakeries remains stable since business owners rely on them. Furthermore, since wholesale bakery items are sold in large quantities, both parties commonly agree on a fixed-term contract.
Start Your Wholesale Bakery Now
Interested in starting a wholesale baked goods business? Get your wholesale baked goodies from The Country Chef Bakery Co. They have provided establishments in Australia with pavlovas, banana bread, and other pastry favourites since 1952.