In primitive times, arrows were used as a hunting tool. The arrow also served as protection from enemies and predators. Therefore, since ancient times, the arrow goes back to the masculine principle. It symbolizes masculinity, protection, war. It also has the meaning of a symbol of love and speed.
The arrow symbol in mythology
The arrow in the mythology of the Indians of America
The arrow was important in Native American culture. It meant life, sustenance, and a weapon for self-defense. The most popular arrow values include: a single horizontal arrow pointing to the left is a reflection of evil. Two horizontal arrows in different directions (left and right) mean war. Crossed arrows are a symbol of friendship. A single vertical arrow pointing down is the peace.
The broken arrow also means the peace. A whole arrow sent to another tribe was a declaration of war. The arrow had the same meaning among the peoples of Africa.
Five founding tribes of the Iroquois League were also represented by a bundle of five arrows. It symbolized the combined strength of the League. While one arrow is easy to break, a bunch of arrows remains strong.
Arrow in Hindu mythology
Rudra, the Hindu god of winds and storms, is associated with arrows. His weapons included a bow and arrow. In addition, he was called an “archer”.
Arrow as a symbol of love
In Roman mythology, Cupid used arrows to conquer the hearts of lovers. If his arrow pierced the heart, it symbolized love. Today it is a common motif for Valentine’s Day.
Cupid always had two arrows in his quiver: a golden and a lead. The golden arrow of Cupid caused love, and the lead arrow caused hatred between lovers.
Arrow as a symbol of war
Arrows were symbols of war in Roman mythology. Both Apollo (the Sun god) and Artemis (the goddess of wild animals and hunting) used arrows for hunting. Mitra was the Roman god of contracts, a judicial figure, the supreme defender of the truth and the keeper of cattle, crops and water. He was depicted with arrows on Roman coins.
Symbolism of the arrow in Asia
In China, India and Indochina, boys were given an arrow and a bow as a symbol of hunters.
Arrow symbol in the religions of the world
In Christianity and Islam, the arrow was seen as an expression of God’s anger. Christians also associated arrows with the torments and sufferings of Christ. The Jews regarded it as a synonym for sacrilege: the builders of the Tower of Babel sent arrows into the sky, and they fell to the ground bloody.
Arrow symbol in the company logo
The arrow symbolizes movement and constant development. Therefore, many companies choose this sign as an icon of their logo
The arrow emblem will inform customers that the company is striving to conquer new heights and are continuously improving. In addition, this symbol indicates that the company uses innovative technologies in its work.
Arrow logos are used by many companies. This design is especially suitable for companies engaged in the delivery of goods or the repair of cars.
An example of a well-known logo with an arrow is the trademark of an American corporation Amazon.com. The arrow logo of the retail operator Carrefour is also popular.
Arrow logo belongs to Subway. The company’s logo indicates the speed of customer service. And also an Arrow as a symbol of the McLaren-Mercedes team and Formula 1 has an arrow symbol.
Selection of elements and colors
A logo with such a design can be presented in almost any color.
Most often, orange is used as a background, and the inscription and icon are painted in dark tones. Such an emblem effectively attracts the attention of customers with its brightness.The arrow image pushes them to buy.
In addition, designers can make the background black to convey the confidence and stability of the company. Still, in this case, the remaining elements of the logo should be presented in light colors.
It is also acceptable to use 3-4 shades in the logo at once. This makes the logo attractive and memorable.